Vol. 13 No. 1 (2022): Binus Business Review
Editorial
Articles
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Systematic Literature Review of Switching Behavior in Service Industry
Abstract 1694 . Downloaded 1626 -
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Abstract 2242 . Downloaded 2669 -
Effect of Cryptocurrency Trading and Monetary Corrupt Practices on Nigerian Economic Performance
Abstract 1561 . Downloaded 1869 -
Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application
Abstract 2681 . Downloaded 1702 -
Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia
Abstract 3395 . Downloaded 2554 -
Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis
Abstract 858 . Downloaded 771