Vol. 13 No. 1 (2022): Binus Business Review

View Vol. 13 No. 1 (2022): Binus Business Review

Published: 2022-01-07

Editorial

Editorial Page and Table of Content

haryadi sarjono
- PDF
Abstract 232 . Downloaded 267

Articles

Systematic Literature Review of Switching Behavior in Service Industry

Stella Olivia Rawis, Reza Ashari Nasution, Laksmi Saraswati Hadiansyah, Widyoretno Adiani, Atik Aprianingsih

1-17
- PDF
Abstract 1851 . Downloaded 1762
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce

Arta Moro Sundjaja, Giovanka Savina, Yuli, Thomas Hardianto

19-29
- PDF
Abstract 2590 . Downloaded 2946
Effect of Cryptocurrency Trading and Monetary Corrupt Practices on Nigerian Economic Performance

Segun Kamoru Fakunmoju, Olawale Banmore, Abiodun Gbadamosi, Olajide Idowu Okunbanjo

31-40
- PDF
Abstract 1777 . Downloaded 2005
Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application

Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan, Fitri Aprilianty, Mustika Sufiati Purwanegara

41-56
- PDF
Abstract 2954 . Downloaded 1881
The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina

57-66
- PDF
Abstract 5387 . Downloaded 4426
Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia

Anindita Hanadhyas, Nuri Wulandari

67-79
- PDF
Abstract 3803 . Downloaded 2728
The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Adinda Toti Paringan, Santi Novani

81-96
- PDF
Abstract 1523 . Downloaded 1509
Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis

Uturestantix, Bernardinus Maria Purwanto, Andy Susilo Lukito-Budi

97-107
- PDF
Abstract 943 . Downloaded 867
Strengthening Service Performance in Indonesian Public Sector

Aninda Rahmasari, Maria Grace Herlina, Dicky Hida Syahchari

109-117
- PDF
Abstract 651 . Downloaded 623