Vol. 13 No. 1 (2022): Binus Business Review
Editorial
Articles
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Systematic Literature Review of Switching Behavior in Service Industry
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The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Abstract 1777 . Downloaded 2139 -
Effect of Cryptocurrency Trading and Monetary Corrupt Practices on Nigerian Economic Performance
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Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application
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Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia
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Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis
Abstract 754 . Downloaded 640