Vol. 13 No. 1 (2022): Binus Business Review

Published: 2022-01-07

Editorial

Editorial Page and Table of Content
- PDF
Abstract 234 . Downloaded 268

Articles

Systematic Literature Review of Switching Behavior in Service Industry

Stella Olivia Rawis, Reza Ashari Nasution, Laksmi Saraswati Hadiansyah, Widyoretno Adiani, Atik Aprianingsih

1-17
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Abstract 1867 . Downloaded 1784
The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce

Arta Moro Sundjaja, Giovanka Savina, Yuli, Thomas Hardianto

19-29
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Abstract 2625 . Downloaded 2985
Effect of Cryptocurrency Trading and Monetary Corrupt Practices on Nigerian Economic Performance

Segun Kamoru Fakunmoju, Olawale Banmore, Abiodun Gbadamosi, Olajide Idowu Okunbanjo

31-40
- PDF
Abstract 1788 . Downloaded 2020
Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application

Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan, Fitri Aprilianty, Mustika Sufiati Purwanegara

41-56
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Abstract 2972 . Downloaded 1900
The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina

57-66
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Abstract 5452 . Downloaded 4468
Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia

Anindita Hanadhyas, Nuri Wulandari

67-79
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Abstract 3829 . Downloaded 2755
The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Adinda Toti Paringan, Santi Novani

81-96
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Abstract 1533 . Downloaded 1514
Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis

Uturestantix, Bernardinus Maria Purwanto, Andy Susilo Lukito-Budi

97-107
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Abstract 955 . Downloaded 881
Strengthening Service Performance in Indonesian Public Sector

Aninda Rahmasari, Maria Grace Herlina, Dicky Hida Syahchari

109-117
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Abstract 655 . Downloaded 633

Vol. 13 No. 1 (2022): Binus Business Review

Editorial

Editorial Page and Table of Content

Articles

Systematic Literature Review of Switching Behavior in Service Industry

The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce

Effect of Cryptocurrency Trading and Monetary Corrupt Practices on Nigerian Economic Performance

Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia

The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service

Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis

Strengthening Service Performance in Indonesian Public Sector

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