PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN

Authors

  • Hendry Hartono BINUS University
  • Karyana Hutomo BINUS University
  • Marshelia Mayangsari BINUS University

DOI:

https://doi.org/10.21512/bbr.v3i2.1271

Keywords:

marketing, strategy, mix, 4P, STP

Abstract

With more advanced technology in the era of globalization, every company strives to always improve the quality of its production and marketing management with the goal of maximizing the benefits of appropriate targets desired by each company. Marketing is one very important function within the company, which with the right marketing can determine the sales volume and position of the company (product) in the market. By analyzing the survey results with the review and assessment activities based on the theories that exist in the literature that has been collected, the respondents considered important to the company's use of marketing strategies that companies can develop and run well in line with current technology. 

Author Biographies

Hendry Hartono, BINUS University

Management Department 

Karyana Hutomo, BINUS University

Jurusan Manajemen 

Marshelia Mayangsari, BINUS University

Jurusan Manajemen 

References

______. (2011). Pemasaran dan Penjualan. Konsep Pemasaran 4P dalam Bisnis, diakses 20 Agustus 2012 dari http://wirausaha.net/membangun-bisnis/3021-konsep-pemasaran-4p-dalam- bisnis.html

Dharmmesta, B.S., & Handoko, H. (1982), Manajemen Pemasaran: Analisis Perilaku Konsumen. Yogyakarta: PBFE Universitas Gajah Mada.

Iswanto, K. (2008). Knowledge Space, diakses tanggal 20 Agustus (2012) dari http://www.midas- solusi.com/knowledge-space,en,detail,33,strategi-pemasaran

Kotler, P. (2000). Manajemen Pemasaran, edisi millennium, Jakarta: Prenhallindo.

Rangkuti, F. (2003). Riset Pemasaran, Jakarta: Gramedia Pustaka Utama.

Stanton, W. J. (1991). Prinsip Pemasaran. Alih Bahasa Wilhelmus W. Bokowatun. Jakarta: Erlangga.

Stanton, W.J. (1978), Fundamentals of Marketing. 5th Ed. Tokyo: Kogakusha, McGraw-Hill Book Company.

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Published

2012-11-30
Abstract 6263  .
PDF downloaded 27837  .