Prinsip Penulisan Bahan Ajar Bahasa Mandarin yang Efektif untuk Jurusan Komunikasi Pemasaran Universitas Bina Nusantara

Authors

  • Kelly Rosalin Chinese Department, Faculty of Humanities, Bina Nusantara University Jln. Kemanggisan Ilir III, No. 45, Kemanggisan – Palmerah, Jakarta Barat 11480
  • Agustian Agustian Chinese Department, Faculty of Humanities, Bina Nusantara University Jln. Kemanggisan Ilir III, No. 45, Kemanggisan – Palmerah, Jakarta Barat 11480

DOI:

https://doi.org/10.21512/lc.v8i2.445

Keywords:

teaching material, Marketing Communication, Chinese language

Abstract

Article discussed the writing principles that must be considered in compiling Chinese language teaching material specifically used for Marketing Communication students regarding the interest and target of Marketing Communication of Bina Nusantara University. The methodologies used are descriptive quantitative for distributing questionnaires and qualitative approach through observation and interview. Research found the appropriate and effective Chinese language teaching material would enhance the standard of Chinese language learning. At present, Chinese language teaching material used by Marketing Communication students has not been able to fulfill their requirements. In addition, the target learners of the teaching material are universal.
Dimensions

Plum Analytics

References

Dick, W., Carey, L., Carey, J. O. (2005). The Systematic Design of Instruction (6th ed). New Jersey: Pearson.

EconomyWatch. (2010, 13 Okt). China Economic Watch Analysis: The World’s Largest Economy by 2035? Diakses dari http://www.economywatch.com/economic- analysis/china.html

Hanban. (2006). 长城汉语-生存交际1（Great Wall Chinese-Essentials in Communication1). Beijing: Beijing Language and Culture University Press.

Hanban. (2006). 长城汉语-生存交际2（Great Wall Chinese-Essentials in Communication2). Beijing: Beijing Language and Culture University Press.

Hanban. (2006). 长城汉语-生存交际3（Great Wall Chinese-Essentials in Communication3). Beijing: Beijing Language and Culture University Press.

Hanban. (2006). 长城汉语-生存交际4（Great Wall Chinese-Essentials in Communication4). Beijing: Beijing Language and Culture University Press.

Li, Q. (2006). 对外汉语教材研究 (Penelitian Bahan Ajar Bahasa Mandarin untuk Orang Asing). Beijing: The Commercial Press.

Muslich, M. (2010). Text Book Writing. Yogyakarta: Ar-ruzz Media.

O’neill, R. (1982). Why Use Textbooks. ELT Journal, 36(2), 104–111.

Pannen, P & Purwanto. (2011). Penulisan Bahan Ajar. Jakarta: Pusat antar Universitas untuk Peningkatan dan Pengembangan Aktivitas Instruksional Ditjen Dikti Dinas.

Prastowo, A. (2011). Paduan Kreatif Membuah Bahan Ajar Inovatif. Yogyakarta: Diva Press.

Qomariyah, N. (2011, 14 Feb). Kalahkan Jepang, Ekonomi China kini Terbesar Kedua di Dunia. Diakses dari http://finance.detik.com/read/2011/02/14/103031/1570639/4/

Tanaga, S. (2008, 17 Feb). Pentingnya Bahasa Mandarin di Era Pasar Global. Diakses dari http://sylvietanaga.com/2008/02/17/pentingnya-bahasa-mandarin-di-era-pasar-global/

Xiaobing, Z. (2012). 对外汉语教学入门 (The Guidance of Teaching Chinese to Speakers of Other Languages). Guangzhou: Zhongshan Daxue Chubanshe.

Xun, L. (2010). 对外汉语教育学引论 (Pengenalan Pendidikan Bahasa Mandarin sebagai Bahasa Asing). Beijing: Beijing Language and Culture University Press.

Downloads

Published

2014-11-28

Issue

Vol. 8 No. 2 (2014): Lingua Cultura Vol. 8 No. 2

Section

Articles

License

Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

 

USER RIGHTS

All articles published Open Access will be immediately and permanently free for everyone to read and download.  We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)

Abstract 833  .
PDF downloaded 1162  .