Vol. 15 No. 1 (2024): Binus Business Review
Editorial
Articles
-
Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia
Abstract 1205 . Downloaded 1328 -
The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era
Abstract 2118 . Downloaded 1588 -
Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude
Abstract 3366 . Downloaded 3181 -
Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic
Abstract 1033 . Downloaded 803 -
The Risk Assessment and Human Risk Control in Indonesian Power Plant
Abstract 960 . Downloaded 1047
Indonesia
Malaysia











