Vol. 15 No. 1 (2024): Binus Business Review
Editorial
Articles
-
Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia
Abstract 1292 . Downloaded 1393 -
The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era
Abstract 2288 . Downloaded 1663 -
Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude
Abstract 3864 . Downloaded 3383 -
Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic
Abstract 1118 . Downloaded 864 -
The Risk Assessment and Human Risk Control in Indonesian Power Plant
Abstract 1012 . Downloaded 1125
Indonesia
Malaysia











