Vol. 15 No. 1 (2024): Binus Business Review
Editorial
Articles
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Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia
Abstract 843 . Downloaded 833 -
The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era
Abstract 1092 . Downloaded 891 -
Social Media Influencer: The Influence of Followers’ Purchase Intention through Online Engagement and Attitude
Abstract 1139 . Downloaded 1350 -
Jakarta’s Generation Z and Local Fashion Industry: Unveiling the Impact of Brand Image, Perceived Quality, and Country of Origin
Abstract 1084 . Downloaded 1059 -
Customers’ Purchase Intentions on Herbal Products and Supplements During the COVID-19 Pandemic
Abstract 619 . Downloaded 470 -
The Risk Assessment and Human Risk Control in Indonesian Power Plant
Abstract 592 . Downloaded 580