Factors Influencing Indonesian Internet Users Intention on Buying Books Online
DOI:
https://doi.org/10.21512/tw.v4i2.3813Keywords:
internet user, online booksAbstract
The purpose of this research is to discover and analyse factors influencing Indonesian internet users intention on buying books online. Certain factors will be investigated are demographic, features, convenience, web design, and security. This research used questionaires to obtain data from the respondents. After the data collected, SPSS software is used to process the data with using Chi-Square test. The result found that features, convenience, and security factors of online bookstores and level of education, income, and occupation of the Indonesian Internet Users influence the people intention on buying books online. In the other hand, web design of the online bookstores and the age of the Indonesian internet users have no influence on their intention on buying books online.
Plum Analytics
References
Anonymous. 1999. “E-Commerce and the Evolution of Retail Shopping Behavior,” Pulse of Customer, (Online) diakses tangggal 19 April 2001 dari http://www.cognitiative.com/research_publications/pulse_archives/res_pulse_archive_7_99.pdf
_________. 2000. “Verdict on Electronic Shopping 2000”, (Online), diakses tanggal 19 April 2001 dari http://www.verdict.co.uk/es2000.htm
_________. 2001. “Not All Site Features Turn Online Shoppers Into Buyers, PricewaterhouseCoopers' Survey Reports,” PriceWaterHouseCoopers Retail Intelligence System® (Online) diakses tanggal 20 May 2001 dari http://www.pwcris.com/freecontent/pressreleases/press28.asp
_________. 2001. “Sejarah Internet di Indonesia: Pertarungan Menjadi yang Pertama,” DotCom. Edisi 22 Thn II, 24 April – 7 Mei 2001.
Boerhanoeddin, Zuraida. 2000. “E-Commerce in Indonesia,” (Online) diakses tanggal 22 April 2001 http://www.isoc.org/inet2000/cdproceedings/7c/7c_3.htm
eCom Resource Center. 2001. “Creating Your Online Storefront,” (Online) diakes tanggal 11 April 2001 http://www.ecom/resourcecenter.com/build/createstorefront.html
Federal Networking Council. 1995. Internet Overview, Internet Monthly Report.
Fingar, P., Harsha Kumar, dan Tarun Sharma. 2000. Enterprise e-Commerce. Florida, USA: Meghan-Kiffer Press Tampa.
Godlinez, Victor. 2000. “Online Shopping World Expanding at Staggering Rate,” The News-Times Online Edition, (Online) diakses tanggal 24 April 2001 dari http://www.newstimes.com/archive2000/may24/bze.htm
Jackie, Pollok. 2001. “Food for Thought: The Online Shopping Experience,” PriceWaterHouseCoopers, (Online) diakses pada tanggal 19 April 2001 dari http://www.pwcris.com
Kotler, Philip. 2000. Marketing Management: Analysis Planning, Implementation, and Control. New Jersey: The Millennium Edition, Prentice Hall.
Neuman, W. L. 2000. Social Research Methods: Qualitative and Quantitative Approaches. Fourth Edition. USA: Allyn and Bacon.
Nielsen, Jakob. 1999. “Why People Shop on the Web,” diakses tanggal 22 Maret 2001 dari http://www.useit.com/alertbox/990207.html
Nissen E. Mark. 1995. Commerce Model and the Intelligent Hub. CommerceNet.
O’Brien, James A. 1999. Management Information Systems: Managing Information Technology in The Internet Worked Enterprise. Fourth Edition. USA: McGraw-Hill Book Companies.
Ravi, Kalakota and Andrew B. Whinston. 1996. Readings in Electronic Commerce. Addison Wesley.
Retail Intelligence Systems. 2001. “Online Privacy Concern Paramount: PriceWaterhouseCoopers Survey Reports,” (Online), diakses April 2001 dari http://www.pwcris.com/freecontent/pressreleases/press26.asp
Sembiring, Dalyantta. 2001. “Belanja Buku Menghemat Waktu.” PC Media. Vol 1 No.9 Agustus.
Singarimbun, Masri dan Sofian Effendi (ed.). 1989. Metode Penelitian Survai (Edisi Revisi). Jakarta: LP3ES.
Singgih, Santoso. 2001. Riset Pemasaran: Konsep dan Aplikasi dengan SPSS. Jakarta: Elex Media Komputindo.
Sugiyono. 1999. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sunarsip. 2001. “Lonceng Kematian e-Business dan Kebangkitannya Kembali.” Manajemen. Edisi No. 152, April.
Umar, Husein. 2000. Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta: RajaGrafindo Persada.
Wahyudi, Purbo dan Wahyudi A.A. Onno. 2001. Mengenal e-Commerce. Jakarta: Elexmedia Komputindo.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
