Analisis Conjoint pada Antarmuka Pelanggan dan Perancangan Elektronic Marketing Rumah Makan
DOI:
https://doi.org/10.21512/tw.v15i1.676Keywords:
e-marketing restaurant, customer interface, conjoint analysis, framework 7CAbstract
This research aims to analyze 3 of 7 Steps Internet marketing and to produce market penetration strategy by developing an e-marketing-based website that is expected to help in decision making. E-marketing is a marketing strategy that can be carried out by the company with the utilization of Internet. Aie Badarun is a business entity engaged in the restaurant business that provides various menus. This research used Porter’s industry analysis, framework of seven stages of Internet marketing, conjoint analysis, and Object-Oriented Analysis and Design (OOAD). The outcome of the analysis is known that a feasible strategy for the company is leveraging the Internet as marketing media. E-marketing strategy through Restaurant Aie Badarun website is expected to be able to give customers the information needed about the product or menu of food and drink, customer testimonials, online reservation, and finding solutions to their queries about products and services of Restaurant Aie Badarun using 7C Framework which is a combination of attributes and website design. E -marketing strategy could support the overall restaurant marketing.
Plum Analytics
References
Aryanto, R., Trisnasari, Sarjono, H., & So, I. G. (2014). Customer interface preferences to ecotourism destination website. Advanced Materials Research, 905, 706–710.
Hair, J. F., Black, B., Babin, B., Anderson, R. E. & Tatham, R. L. (2005). Multivariate Data Analysis. 6th Edition. New Jersey: Prentice-Hall.
Kotler P. & Keller, K. L. (2008). Marketing Management. 13th Edition. New Jersey: Prentice Hall.
Murti, B. (2002). Penerapan analisis konjoin untuk kebijakan asuransi kesehatan. Jurnal Manajemen Pelayanan Kesehatan, 5(1), 3–14.
Mohammed, R., Fisher, R. J., Jaworski, B. J., & Paddison, G. J. (2003). Internet Marketing: Building Advantage in a Networked Economy. 2nd Edition. New York: McGraw–Hill.
Rayport, J. F., & Jaworski, B. J. (2005). Best face forward: why companies must improve their service interfaces with customers. Harvard Business Press.
Santoso, S. (2010). Statistik Multivariat. Konsep dan Aplikasi dengan SPSS. Jakarta: Elex Media Komputindo.
Strauss, J. & Frost, R. (2009). E-marketing. 5th Edition. New Jersey: Prentice-Hall.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
