Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil

Authors

  • A. Cahyadi Staf pengajar Fakultas Ekonomi, UBiNus, Jakarta

DOI:

https://doi.org/10.21512/tw.v6i1.484

Keywords:

internet marketing, smale-scale, enterprenuer

Abstract

Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. This article tries to identify the advantage and weaknesses of Internet marketing and based on this fact recommends the most approriate internet promotion tools for e-enteprenuers with limited budget. At the end, article expresses some possibilities on Internet marketing adoption by Small and Medium Scale Enteprenuers in Indonesia.

Dimensions

Plum Analytics

References

Kotler, Philip. 2003. Marketing Management. Upper Saddle River, New Jersey: Prentice Hall.

Strauss, Judy and Raymond Frost. 2001. E-Marketing. Upper Saddle River, New Jersey: Prentice Hall.

Turban, Efraim, et al. 2002. Electronic Commerce a Managerial Perspective. Upper Saddle River, New Jersey: Prentice Hall.

Wilson, Ralph F. 2000. “The Eight Essential Types of Internet Promotion,” diakses 13 April 2004 dari http://wilsonweb.com/articles/checklist.html

Wilson, Ralph F. 1998. “How to Advertise Your Site on a Slim Budget,” diakses 13 April 2004 dari http://wilsonweb.com/articles/checklist.html

Downloads

Published

2005-03-31

How to Cite

Cahyadi, A. (2005). Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil. Journal The Winners, 6(1), 23-32. https://doi.org/10.21512/tw.v6i1.484

Issue

Vol. 6 No. 1 (2005): The Winners Vol. 6 No. 1 2005

Section

Articles

License

Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

 

USER RIGHTS

 All articles published Open Access will be immediately and permanently free for everyone to read and download.  We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)

Abstract 684  .
PDF downloaded 545  .