Dynamic Capabilities, Digital Transformation, and Sustainable Performance in Culinary SMEs: The Moderating Role of Customer Pressure in Samarinda

Dita Ananda; Wira Bharata

doi:10.21512/tw.v27i1.14160

Authors

Dita Ananda Mulawarman University
Wira Bharata Mulawarman University

DOI:

https://doi.org/10.21512/tw.v27i1.14160

Keywords:

Dynamic Capabilities, Digital Transformation, Sustainable Performance, Customer Pressure

Abstract

This research investigated the role of dynamic capabilities, specifically sensing, seizing, and reconfiguring, in driving digital transformation. It also examined its impact on sustainable performance, while incorporating customer pressure as a moderating variable. Using a quantitative approach and the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data were collected from 312 respondents representing 13 culinary brands in Samarinda that have adopted the Esensi Solusi Buana (ESB) application. The results indicate that dynamic capabilities significantly enhance digital transformation, thereby improving sustainable performance. Customer pressure is found to moderate the relationship between dynamic capabilities and digital transformation, exhibiting a unique moderation pattern: it weakens the influence of sensing and reconfiguring capabilities, yet strengthens the effect of seizing capabilities. This asymmetric moderating effect represents a novel contribution, as it reveals a shift in the direction of relationships not commonly reported in previous studies. Moreover, this research offers additional novelty by being the first to test an integrated model of dynamic capabilities, digital transformation, sustainable performance, and customer pressure specifically within ESB-enabled culinary businesses. Theoretically, the study enriches the existing literature by demonstrating how external, customer-driven pressures interact with organizational capabilities in the context of digital transformation. In practice, the findings provide strategic insights for culinary businesses seeking to optimize their digitalization efforts, manage customer expectations, and enhance long-term sustainability.

Dimensions

References

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