2026: Article in Press

Published: 2026-12-31

Digital Transformation from Strategic Perspective in Developing Countries

Beyond Traditional Risk Perception: Understanding BNPL Adoption Through an Extended Risk-Benefit Framework

Gladys Greselda Gosal, Deandra Vidyanata, Wiliam Santoso, Sista Paramita
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Abstract 414 . Downloaded 159
Extending Trust Transfer Theory to Live Social Commerce: Impacts of Personalization on Loyalty

Nuri Purwanto, Amelia; Darmanto
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Abstract 246 . Downloaded 80

Digital Transformation from Marketing Perspective in Developing Countries

Digital Halal Literacy and Marketing Strategies with Government Support Toward Banda Neira Destination

Rakotoarisoa Maminiaina Heritiana Sedera, Sabda Aji Kurniawan, Martha Racwel Patty, Sulthan Misbahul Ghifaari, Cheryl Marlitta Stefia, Eni Munarsih
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Abstract 293 . Downloaded 41
From Credibility to Conversion: The Role of Consumer Digital Trust in Influencer-Based Digital Marketing

Komang Widhya Sedana Putra P, Kadek Wulandari Laksmi, IGN Oka Ariwangsa, Putu Suparna
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Abstract 320 . Downloaded 68
Digital Aspiration or Social Anxiety? The Accelerating Role of FOMO in Gen Z Influencer Marketing

Lady, Kristi Ardianata, Listia Nurjanah, Angeline Kho
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Abstract 296 . Downloaded 112
The Decision to Stay: Understanding Quick Response Indonesian Code Standard (QRIS) Continuance Intention Among Merchants

Noorfaiz Athallah Koeswandana, Muhammad Fadhly Rizky Octavio
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Abstract 421 . Downloaded 109
The Mediating Role of Algorithmic Visibility in the Relationship Between Perceived Influencer Narcissism and Consumer Manipulation

Ketut Gede Sri Diwya, Made Vera Kristanti Dewi
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Abstract 295 . Downloaded 73