2026: Article in Press

Published: 2026-12-31

Digital Transformation from Strategic Perspective in Developing Countries

Beyond Traditional Risk Perception: Understanding BNPL Adoption Through an Extended Risk-Benefit Framework

Gladys Greselda Gosal, Deandra Vidyanata, Wiliam Santoso, Sista Paramita
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Abstract 236 . Downloaded 73
Extending Trust Transfer Theory to Live Social Commerce: Impacts of Personalization on Loyalty

Nuri Purwanto, Amelia; Darmanto
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Abstract 177 . Downloaded 39

Digital Transformation from Marketing Perspective in Developing Countries

Digital Halal Literacy and Marketing Strategies with Government Support Toward Banda Neira Destination

Rakotoarisoa Maminiaina Heritiana Sedera, Sabda Aji Kurniawan, Martha Racwel Patty, Sulthan Misbahul Ghifaari, Cheryl Marlitta Stefia, Eni Munarsih
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Abstract 198 . Downloaded 15
From Credibility to Conversion: The Role of Consumer Digital Trust in Influencer-Based Digital Marketing

Komang Widhya Sedana Putra P, Kadek Wulandari Laksmi, IGN Oka Ariwangsa, Putu Suparna
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Abstract 211 . Downloaded 39
Digital Aspiration or Social Anxiety? The Accelerating Role of FOMO in Gen Z Influencer Marketing

Lady, Kristi Ardianata, Listia Nurjanah, Angeline Kho
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Abstract 184 . Downloaded 62
The Decision to Stay: Understanding Quick Response Indonesian Code Standard (QRIS) Continuance Intention Among Merchants

Noorfaiz Athallah Koeswandana, Muhammad Fadhly Rizky Octavio
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Abstract 251 . Downloaded 56
The Mediating Role of Algorithmic Visibility in the Relationship Between Perceived Influencer Narcissism and Consumer Manipulation

Ketut Gede Sri Diwya, Made Vera Kristanti Dewi
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Abstract 202 . Downloaded 38