Vol. 27 No. 1 (2026): Journal The Winners (In Progress)

Digital Transformation from Marketing Perspective in Developing Countries

• The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men

  Nuzul Hidayat, Sulhaini, Baiq Handayani Rinuastuti

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