Vol. 27 No. 1 (2026): Journal The Winners
Editorial
Digital Transformation from Strategic Perspective in Developing Countries
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Measuring Emotional Resonance Experience: An Exploratory Analysis Among F&B Cashew Consumers In Indonesia
Abstract 527 . Downloaded 33
Digital Transformation from Marketing Perspective in Developing Countries
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Unpacking Digital Shopping Happiness in Preloved Markets: Roles of Self–Brand Congruence and Emotional Resonance
Abstract 452 . Downloaded 41
Indonesia
Pakistan














