Strategic Flexibility: Navigator Industri dalam Mencapai Competitive Advantages
DOI:
https://doi.org/10.21512/tw.v9i1.732Keywords:
strategic flexibility, competitiveness, standard euro 2, productAbstract
Article to describe how to develop a strategic flexibility as company responses and strategy in facing the government regulation of Standard Euro 2. Article also discussed the new product development concept based on market perspective. Research analysis was a descriptive statistic with a simple random sampling from a number of populations. The result describes that the government regulation of Standard Euro2 is supported and positively responses by industry and market. In spite of this, strategic flexibility is an approach to reach industry competitive advantage in term of product development strategy.
Plum Analytics
References
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Coates, Harry Robinson. 1995. “Making Industrial New Product Development Market Led,” Journal Marketing Intelligence and Planning, Vol 13 No. 6, P. 12-15.
Kotler, Philiip and A.B. Susanto. 2000. Manajemen Pemasaran di Indonesia: Analisis, Perencanaan, Implementasi, dan Pengendalian. Jakarta: Salemba Empat.
Keller, K. L. 2003. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd Ed. New Jersey: Prentice-Hall, Inc.
Volberda, Henk. W. 1998. Building the Flexible Firm – How to Remain Competitive. New York: Oxford Pers.
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