Membangun Keunggulan Bersaing di Era New Value Economy

Authors

  • Sandra Sunanto Staf Pengajar Fakultas Ekonomi Universitas Katolik Parahyangan, Bandung

DOI:

https://doi.org/10.21512/tw.v6i1.527

Keywords:

competitive advantage, new value economy

Abstract

In the new value economy era company is demanded to give more innovative offering to the market. Value becomes the most important thing as the part of company’s offering. The unique of product, store, services and brand are part of company’s unique
value propositions. The brand value chain pushes the brand to become a tool that can create the company’s competitive advantage. This concept needs commitment and change the way of thinking from the all of company’s members. The value oriented brand system is becoming one distinctive alternative for company to build its competitive advantage in the new value economy era.

Dimensions

Plum Analytics

References

Kotler, Philip. 2003. Marketing Management Eleventh Edition. Prentice Hall.

Kunde, Jesper. 2002. Unique Now…or Never.. Pearson Education Limited.

Porter, Michael E. 1985. Competitive Advantage. Harvard Business Press.

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Published

2005-03-31

How to Cite

Sunanto, S. (2005). Membangun Keunggulan Bersaing di Era New Value Economy. Journal The Winners, 6(1), 74-82. https://doi.org/10.21512/tw.v6i1.527
Abstract 373  .
PDF downloaded 290  .

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