Analisis Strategi Pemasaran Terhadap Tingkat Kepuasan Pelanggan Ojolali.Com

Authors

  • S. Liawatimena Bina Nusantara University
  • Johan Johan Bina Nusantara University
  • Selamat Selamat Bina Nusantara University

DOI:

https://doi.org/10.21512/tw.v5i2.3851

Keywords:

marketing strategy, customer satisfaction, swot analysis

Abstract

The purposes of this research is to measure the customer demand in relation to the services of Ojolali.com. Therefore, it can be considered services that always met the customers demands. In this research, analysis to know the position of the Ojolali.com  company and suitable strategy to conduct are also done. The results of this research gives a complete description on customer characteristic, buyer behaviour, the percentage of customer demand which is appropriate to level on Ojolali.com working performance, and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using opportunity to minimize the weakness.

Dimensions

Plum Analytics

References

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Published

2004-09-30

How to Cite

Liawatimena, S., Johan, J., & Selamat, S. (2004). Analisis Strategi Pemasaran Terhadap Tingkat Kepuasan Pelanggan Ojolali.Com. Journal The Winners, 5(2), 149-170. https://doi.org/10.21512/tw.v5i2.3851

Issue

Vol. 5 No. 2 (2004): The Winners Vol. 5 No. 2 2004

Section

Articles

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