Entrepreneurship Learning Process by using SWOT Analysis

Authors

  • Jajat Sudrajat Bina Nusantara University
  • Muhammad Ali Rahman Bina Nusantara University
  • Antonius Sianturi Bina Nusantara University
  • Vendy Vendy Bina Nusantara University

DOI:

https://doi.org/10.21512/tw.v17i1.1811

Keywords:

entrepreneurship, learning process, SWOT analysis

Abstract

The research objective was to produce a model of learning entrepreneurship by using SWOT analysis, which was currently being run with the concept of large classes and small classes. The benefits of this study was expected to be useful for the Binus Entrepreneurship Center (BEC) unit to create a map development learning entrepreneurship. Influences that would be generated by using SWOT Analysis were very wide as the benefits of the implementation of large classes and small classes for students and faculty. Participants of this study were Binus student of various majors who were taking courses EN001 and EN002. This study used research and development that examining the theoretical learning components of entrepreneurship education (teaching and learning dimension), where there were six dimensions of the survey which was a fundamental element in determining the framework of entrepreneurship education. Research finds that a strategy based on a matrix of factors is at least eight strategies for improving the learning process of entrepreneurship. From eight strategies are one of them strategies to increase collaboration BEC with family support. This strategy is supported by the survey results to the three majors who are following the EN001 and EN002, where more than 85% of the students are willing to do an aptitude test to determine the advantages and disadvantages of self-development and more of 54% of the students are not willing to accept the wishes of their parents because they do not correspond to his ideals. Based on the above results, it is suggested for further research, namely developing entrepreneurship research by analyzing other dimensions.

Author Biographies

Jajat Sudrajat, Bina Nusantara University

Management Department

Muhammad Ali Rahman, Bina Nusantara University

Management Department

Antonius Sianturi, Bina Nusantara University

Management Department

Vendy Vendy, Bina Nusantara University

Management Department

References

Arjanggi, R., & Suprihatin, T. (2010). Peer Tutoring Learning Methods Improve Learning Outcomes Based on Selft-Regulation. Mekara, Sosial Humaniora, 14 (2), 91–97. Retrieved from

http://journal.ui.ac.id/index.php/humanities/article/viewFile/666/635

Badan Pusat Statistik. (2014). Jumlah Angkatan Kerja, Penduduk Bekerja, Pengangguran, TPAK dan TPT, 1986–2013. Retrieved from https://www.bps.go.id/linkTabelStatis/view/id/973

Dharma, S. (2008). Pendekatan, Jenis, Dan Metode Penelitian Pendidikan. Jakarta: Departemen Pendidikan Nasional.

Kusumastuti, D. (2005). Analysis of the Relationship and the Influence of the Individual Learning Style of the Entreperenurship Competence. Bandung: Graduate Studies, Faculty of Business and Management at the University Widyatama.

Napitupulu, E. L. (2012, October 23rd). Mahasiswa Masih Terbelenggu Mencari Kerja. Retrieved from

http://edukasi.kompas.com/read/2012/10/23/1754510/Mahasiswa.Masih.Terbelenggu.Mencari.Kerja

Parsley, C. (2010). The Teaching and Practice of Entrepreneurship within Canadian Higher Education Institutions. Retrieved April 13th 2015 from

https://www.ic.gc.ca/eic/site/061.nsf/vwapj/entrepreneurshipentreprenariat_dec2010_eng.pdf/

$file/entrepreneurship-entreprenariat_dec2010_eng.pdf

Pratama, B., & Nugraha, Q. (2010). Preliminary Studies SWOT Analysis of Interest Students after Graduation Class (Student Case Study Subjects Makers Entrepreneurship at Binus University in Class IT, Literature and Mixed). Retrieved from

http://web.binus.ac.id/bec/Articles/Articles7.aspx

Sarasvathy, S. D. (n.d). Society For Effective Action: What makes entrepreneurs entrepreneurial? Retrieved April 13th 2015 from

http://www.effectuation.org/sites/default/files/documents/what-makes-entrepreneursentrepreneurial-sarasvathy.pdf

Summit Consulting. (2009). Toward Effective Education of Innovative Entrepreneurs in Small Business: Initial Results from a Survey of College Students and Graduates, September 2009. In SBA, US Small Business Administration. Retrieved April 13th 2014 from

https://www.sba.gov/sites/default/files/advocacy/rs353tot.pdf

Thomas, L. (2013). Learning for Entrepreneurship in Heterogeneous Groups: Experiences from an International, Interdisciplinary Higher Education Student Program. Journal of Humanities and Social Sciences, 17 (4), 383-399. ISSN14060922.

Downloads

Published

2016-03-31
Abstract 1301  .
PDF downloaded 287  .