Vol. 15 No. 3 (2024): Binus Business Review

View Vol. 15 No. 3 (2024): Binus Business Review

Author geographical coverage:

Indonesia flag Indonesia
Malaysia flag Malaysia

Published: 2024-10-08

Editorial

Editorial Page and Table of Content

Haryadi Sarjono
- PDF
Abstract 205 . Downloaded 231

Articles

Critical Factors for SMEsâ€™ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review

Rini Setiawati, Friska Mastarida

201-212
- PDF
Abstract 872 . Downloaded 651
An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions

Tibrani, Shafie Mohamed Zabri, Lukmanul Hakim

213-223
- PDF
Abstract 945 . Downloaded 1074
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics

Sherly Rosalina Tanoto, Erin Go Tami

225-238
- PDF
Abstract 1882 . Downloaded 1619
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf

Nadhilah Husna, Hartoyo, Nur Hasanah

239-249
- PDF
Abstract 1101 . Downloaded 853
Exploring the Impact of Confirmation, Perceived Usefulness, and Perceived Risk on User Satisfaction and Continuance Intention of Paylater Users

Freddy Pandapotan Simbolon, Eunice Klesia

251-260
- PDF
Abstract 1040 . Downloaded 904
Increasing Commitment through the Effect of Green Training and Development and Green Behavior in State-Owned Bank Employees

Sylvia Diana Purba, Hilarius Deonaldy Wiranatha, Endang Sulistyaningsih

261-270
- PDF
Abstract 702 . Downloaded 432
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia

Efrita Soviyanti, Nofrizal

271-285
- PDF
Abstract 1086 . Downloaded 713
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use

Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno

287-302
- PDF
Abstract 523 . Downloaded 397