Vol. 15 No. 3 (2024): Binus Business Review

View Vol. 15 No. 3 (2024): Binus Business Review

Published: 2024-10-08

Editorial

Editorial Page and Table of Content
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Articles

Critical Factors for SMEsâ€™ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review

Rini Setiawati, Friska Mastarida

201-212
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An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions

Tibrani, Shafie Mohamed Zabri, Lukmanul Hakim

213-223
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Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics

Sherly Rosalina Tanoto, Erin Go Tami

225-238
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Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf

Nadhilah Husna, Hartoyo, Nur Hasanah

239-249
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Exploring the Impact of Confirmation, Perceived Usefulness, and Perceived Risk on User Satisfaction and Continuance Intention of Paylater Users

Freddy Pandapotan Simbolon, Eunice Klesia

251-260
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Increasing Commitment through the Effect of Green Training and Development and Green Behavior in State-Owned Bank Employees

Sylvia Diana Purba, Hilarius Deonaldy Wiranatha, Endang Sulistyaningsih

261-270
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The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia

Efrita Soviyanti, Nofrizal

271-285
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The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use

Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno

287-302
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