Vol. 15 No. 3 (2024): Binus Business Review
Editorial
Articles
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Critical Factors for SMEs’ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review
Abstract 365 . Downloaded 292 -
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics
Abstract 389 . Downloaded 305 -
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf
Abstract 431 . Downloaded 449 -
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia
Abstract 319 . Downloaded 155