Vol. 15 No. 3 (2024): Binus Business Review (In Press)
Editorial
Articles
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Critical Factors for SMEs’ Business Sustainability Through the COVID-19 Pandemic ─ A Systematic Literature Review
Abstract 113 . Downloaded 80 -
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics
Abstract 87 . Downloaded 83 -
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf
Abstract 104 . Downloaded 89 -
The Factors Influencing Brand Love and Willingness to Pay Among iPhone Consumers in Indonesia
Abstract 60 . Downloaded 27