Vol. 15 No. 3 (2024): Binus Business Review
Editorial
Articles
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Critical Factors for SMEs’ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review
Abstract 151 . Downloaded 119 -
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics
Abstract 124 . Downloaded 126 -
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf
Abstract 155 . Downloaded 132 -
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia
Abstract 103 . Downloaded 55