Vol. 12 No. 3 (2021): Binus Business Review

View Vol. 12 No. 3 (2021): Binus Business Review

Author geographical coverage:

Indonesia flag Indonesia

Published: 2021-10-06

Editorial

Editorial Page and Table of Content

Haryadi Sarjono
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Abstract 208 . Downloaded 216

Articles

Dividend Policy as Moderating Variable to the Consumer Goods Company on the Indonesia Stock Exchange

Nagian Toni, Enda Noviyanti Simorangkir, Thomas Sumarsan Goh

189-196
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Factors Affecting the Perceived Effectiveness in Preventing the Transmission of COVID-19 in Indonesia: Integrating the Extended Theory of Planned Behavior and Health Belief Model

Dino Caesaron, Yunita Nugrahaini Safrudin, Sheila Amalia Salma, Tiara Verita Yastica, Afin Rizqi Pramadya

197-210
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Risk Management of Training Services in PT MMK

Bovi Mutiara Sofi, Heti Mulyati, Deni Achmad Soeboer

211-223
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Effect of Capital Structures on Firm Value with Sales Growth and Return on Sales as Control Variables in Consumer Goods Companies

Zaenal Abidin, Rizki Reinaldy Putra, Mahelan Prabantarikso

225-230
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Demographical Analysis and Cultural Characteristic to Attract Japanese Tourists to Indonesia

Agita Arrasy Asthu, William Kalua Putra

231-239
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Investigating Brand Switching on Cosmetics Products: A Case Study of Nu Skin

Mayong Ajiwinanto, Megawati Simanjuntak , Hendri Tanjung

241-254
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The Role of Omnichannel and Experiential Marketing to Build Brand Association in ZAP Clinic

Alfina Alfina, Marisya Mahdia Khoirina, Muwahiddatul Ulya

255-261
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Market Orientation, Transformational Leadership, Partnership Effects on Organizational Performance: A Competitive Advantage as a Mediator

Indra Muis, Puji Isyanto

263-277
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Sustainability and Competitiveness of Logistics Services Providers in Indonesia

Engkos Achmad Kuncoro, Dony Saputra, Robin Cahyadi, Ridho Bramulya Ikhsan

279-287
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Abstract 1208 . Downloaded 1918