Andanawarih, Fauzia Qurani, Raffles Design Insititute, Jakarta, Indonesia
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The Winners Vol. 23 No. 2 (2022): The Winners - Articles
The Importance of Brand Stories towards Brand Perception and Purchase Intention in Gen Z Indonesians
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The Winners Journal is published by Research and Technology Transfer Office, Binus University with Forum Manajemen Indonesia (FMI). Our agreement with FMI: link.
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