Gojek Accelerate Economic Recovery through the Digitalization of MSMEs in Makassar
DOI:
https://doi.org/10.21512/tw.v24i1.9388Keywords:
ecosystem, digitalization, MSMEs, economic recoveryAbstract
It was a qualitative descriptive research to determine the role of the digital economy in Makassar City’s economic growth. Data were collected from some websites in Indonesia, and analysed by using NVivo 10 software. The results indicate the acceleration of the digital transformation of MSMEs in Makassar City could not be separated from the support of digital platforms. Before the pandemic, the digital economy, namely Gojek, contributed to economic growth. Makassar City's economy has experienced an increase in MSME turnover registered on social sellers GoFood, GoPay, and GoSend. The digital economy plays a vital role in driving the wheels of the Makassar City economy. In 2021, Gojek and GoTo Financial were estimated to contribute around IDR 4,6 trillion, or 3% of Makassar City's Gross Regional Domestic Product (GRDP). Since data reveals that Gojek Food is encouraging, Gojek is also accelerating digitization and financial inclusion for MSMEs. MSMEs are going digital for the first time (87%) and are using non-cash payments (51%). 37% of GoRide partners and 22% of GoCar partners have saved regularly since joining Gojek. According to estimates, the Gojek ecosystem contributes IDR 249 trillion, or 1,6% of Indonesia’s GDP—resilience and recovery speed through increased revenue, mainly for MSMEs in the Gojek ecosystem. During the pandemic, consumer loyalty aided economic recovery at the national and regional levels.
Plum Analytics
References
Abdillah, L. A. (2020). FinTech e-commerce payment application user experience analysis during COVID-19 pandemic. arXiv preprint arXiv:2012.07750. https://doi.org/10.48550/arXiv.2012.07750.
Ahdiat, A. (2022, December 8). Gojek vs Grab, mana yang konsumennya lebih banyak? Databoks. https://databoks.katadata.co.id/datapublish/2022/12/08/gojek-vs-grab-mana-yang-konsumennya-lebih-banyak.
Ardiansyah, T. (2020). Model platform e-commerce dalam mendukung kesuksesan UMKM di Indonesia. Jurnal Usaha, 1(1), 1-12. https://doi.org/10.30998/juuk.v1i1.286.
Arikunto, S. (2014). Metode penelitian kuantitatif, kualitatif, dan kombinasi (mixed methods). Bandung: Alfabeta.
Arner, D. W., Animashaun, S., Charamba, K., & Cai, Y. (2022). MSME access to finance: The role of digital payments. United Nations, Economic and Social Commission for Asia and the Pacific, MSME Financing Series, (7).
Azis, M., Sikar, M. A., & Azis, F. (2022). Millennial entrepreneur ecosystem based on digital (digital entrepreneurship) in pandemic Covid 19 in Makassar City. International Conference on Social, Economics, Business, and Education (ICSEBE 2021) (pp. 178-183). Atlantis Press. https://doi.org/10.2991/aebmr.k.220107.034.
Bachtiar, P. P., Vandenberg, P., & Sawiji, H. W. (2022). City-level tech startup ecosystems and talent development in Indonesia. Asian Development Bank. http://dx.doi.org/10.22617/BRF220512-2.
Badan Pusat Statistik (BPS). (2022). Statistik e-commerce 2022. Jakarta, Indonesia. https://www.bps.go.id/publication/2022/12/19/d215899e13b89e516caa7a44/statistik-e-commerce-2022.html.
Bandur, A. (2016). Penelitian kualitatif: Metodologi, desain, dan teknik analisis data dengan Nvivo 11 Plus. Jakarta: Mitra Wacana Media.
Dewi, R., Azis, M., Rauf, A., Sahabuddin, R., & Karim, A. (2022). Empowering communities on the feasibility of local chicken livestock business in South Sulawesi Province, Indonesia. Specialusis Ugdymas, 1(43), 11034-11045.
Dhewanto, W., Umbara, A. N., & Herliana, S. (2022, May). Examining entrepreneurship ecosystem for digital startup towards sustainability after the pandemic. Proceedings of the 2022 International Conference on E-business and Mobile Commerce (pp. 32-38). https://doi.org/10.1145/3543106.3543112.
Elhan‐Kayalar, Y., Sawada, Y., & van der Meulen Rodgers, Y. (2022). Gender, entrepreneurship, and coping with the COVID‐19 pandemic: The case of GoFood merchants in Indonesia. Asia & the Pacific Policy Studies, 9(3), 222-245. https://doi.org/10.1002/app5.362.
Espitia, F., Sánchez, J., & Galvis, E. (2016, September). Systematic literature review of the implementation of knowledge codification process. European Conference on Knowledge Management (p. 1111). Academic Conferences International Limited.
Fauzi, A. A., & Sheng, M. L. (2022). The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective. Journal of Small Business Management, 60(6), 1288-1313. https://doi.org/10.1080/00472778.2020.1745536.
Futri, I. N., Afisah, F., & Saputro, N. (2021). How did Tokopedia assist economic recovery through the MSMEs during the COVID-19 pandemic? Sebelas Maret Business Review, 6(1), 1-14. https://doi.org/10.20961/smbr.v6i1.55644.
Hasniati, H., Indriasari, D. P., Sirajuddini, A., & Karim, A. (2023). The decision of women in Makassar City to entrepreneur. Binus Business Review, 14(1), 85-98. https://doi.org/10.21512/bbr.v14i1.8936.
Ismail, M., Sahabuddin, R., Idrus, M. I., & Karim, A. (2022). Faktor mempengaruhi keputusan pembelian pada online marketplace pada mahasiswa Universitas Hasanuddin. SEIKO: Journal of Management & Business, 5(1), 49-59. https://doi.org/10.37531/sejaman.v5i1.1831.
Kaplinsky, R., & Kraemer-Mbula, E. (2022). Innovation and uneven development: The challenge for low-and middle-income economies. Research Policy, 51(2), 104394. https://doi.org/10.1016/j.respol.2021.104394.
Karim, A., Desi, N., & Ahmad, A. (2022). Regional public water company business plan for sustainable economic in Makassar City, Indonesia. Specialusis Ugdymas, 1(43), 10864-10876.
Karim, A., Musa, C. I., Sahabuddin, R., & Azis, M. (2021). the increase of rural economy at Baraka sub-district through village funds. The Winners, 22(1), 89-95. https://doi.org/10.21512/tw.v22i1.7013.
Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The influence of e-payment and e-commerce services on supply chain performance: Implications of open innovation and solutions for the digitalization of micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119. https://doi.org/10.3390/joitmc8030119.
Kurniawan, T. A., Othman, M. H. D., Hwang, G. H., & Gikas, P. (2022). Unlocking digital technologies for waste recycling in Industry 4.0 era: A transformation towards a digitalization-based circular economy in Indonesia. Journal of Cleaner Production, 357. https://doi.org/10.1016/j.jclepro.2022.131911.
Kurniawati, I., & Kustulasari, A. (2020). Public value creation by private sector through cross-sector collaboration: A case study of the Gojek Wirausaha program. Bisnis & Birokrasi: Jurnal Ilmu Administrasi dan Organisasi, 27(3), 5. https://doi.org/10.20476/jbb.v27i3.12168.
Lukito-Budi, A. S., Manik, H. F. G. G., & Indarti, N. (2022). Reorienting the organisational strategy of SMEs during the COVID-19 crisis: can entrepreneurial orientation help? Journal of Strategy and Management. https://doi.org/10.1108/JSMA-07-2021-0156.
Mulyana, D. (2008). Metodologi penelitian kualitatif: Paradigma baru ilmu komunikasi dan ilmu sosial lainnya. Bandung: Remaja Rosdakarya.
Munaiseche, M., Saroinsong, T., Rumambi, H., Kondoj, M., Rangkang, J., & Kumaat, A. (2022). The concept of digital entrepreneurial ecosystem for SMEs in North Sulawesi, Indonesia. American Journal of Industrial and Business Management, 12(3), 405-419. https://doi.org/10.4236/ajibm.2022.123023.
Perwitasari, A. W. (2022). The effect of perceived usefulness and perceived easiness towards behavioral intention to use of Fintech by Indonesian MSMEs. The Winners, 23(1). https://doi.org/10.21512/tw.v23i1.7078.
Rauf, R., Wijaya, H., & Tari, E. (2021). Entrepreneurship education based on environmental insight: Opportunities and challenges in the new normal era. Cogent Arts & Humanities, 8(1), 1945756. https://doi.org/10.1080/23311983.2021.1945756.
Rukin, S. P. (2019). Metodologi penelitian kualitatif. Yayasan Ahmar Cendekia Indonesia.
Salsabila, K. U., & Jamiati, K. N. (2022). The creativity of the J3K version of the Gojek advertisement in the covid 19 pandemic era. COMMICAST, 3(1), 33-41. https://doi.org/10.12928/commicast.v3i1.5109.
Simbolon, F. P., & Yanti, L. (2021). Customer engagement in higher education: How important the role of social media marketing, e-service quality, and e-satisfaction for generation Z students?. The Winners, 22(1), 15-23. https://doi.org/10.21512/tw.v22i1.6970.
Sulhan, M. (2021). Digital business strategy for MSMEs in the midst of the COVID-19 pandemic. BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021) (pp. 211-218). Atlantis Press. https://doi.org/10.2991/aebmr.k.211115.030.
Surya, B., Hernita, H., Salim, A., Suriani, S., Perwira, I., Yulia, Y., …Yunus, K. (2022). Travel-business stagnation and SME business turbulence in the tourism sector in the era of the COVID-19 Pandemic. Sustainability, 14(4), 2380. https://doi.org/10.3390/su14042380.
Tanjung, M. R., Emilya, W. T., Festiyed, F., & Mufit, F. (2022). Literatur review pengembangan instrumen asesmen pemahaman konseptual pada pembelajaran sains. Jurnal Penelitian Pembelajaran Fisika, 13(2), 219-226. https://doi.org/10.26877/jp2f.v13i2.12176.
Tarigan, N. M., Doringin, F., & Budiana, M. W. (2022). The effect of entrepreneurship education and entrepreneurial motivation on Aro Gapopin’s Student Interest in entrepreneurship. The Winners, 23(1). https://doi.org/10.21512/tw.v23i1.7275.
Wahyuni, A. I., & Noviaristanti, S. (2022). Startup characteristics and the role of business incubators in Indonesia. Indonesian Journal of Business and Entrepreneurship (IJBE), 8(2), 251-251. https://doi.org/10.17358/ijbe.8.2.251.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Abdul Karim, Asrianto Asrianto, Muhlis Ruslan, Miah Said
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
