Pengaruh Perilaku Pembelian Mahasiswa terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara International

Authors

  • Enggal Sriwardiningsih Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
  • Lydia Angelia Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
  • Lisa Aulia Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta

DOI:

https://doi.org/10.21512/tw.v7i1.608

Keywords:

customer decision making, computer, notebook

Abstract

Customer decision the goal of the research is to clarify that to buy product is influenced by four factors; those are culture, social, characterictic individu, and psycology. Analysis was done by consumer behavior theory, consumer buying, decision, validity and reliability tests. The result of the research show that these factors influence strongly, expecially individual factor influence very strong.

 

Dimensions

Plum Analytics

References

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Published

2006-03-31

How to Cite

Sriwardiningsih, E., Angelia, L., & Aulia, L. (2006). Pengaruh Perilaku Pembelian Mahasiswa terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara International. Journal The Winners, 7(1), 14-25. https://doi.org/10.21512/tw.v7i1.608

Issue

Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006

Section

Articles

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