Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan

Authors

  • Chandra Wibowo Widhianto Bina Nusantara University
  • Virgyne Livynia Bina Nusantara University
  • Diana Ramadhany Bina Nusantara University

DOI:

https://doi.org/10.21512/tw.v4i1.3800

Keywords:

Customer Relationship Management (CRM)

Abstract

Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both side. This research try to find out how big the connection between Customer Relationship Managemen (CRM) with customer satisfaction in Istana Nelayan Hotel. The result is there is significant connection between media with customer satisfaction in Istana Nelayan Hotel.

Dimensions

Plum Analytics

References

Arikunto, Suharsini. 1998. Prosedur Penelitian: Suatu Pendekatan Praktek. Jakarta: Rineka Cipta.

Barnes, James G. 2003. Secrets of Customer Relationship Management. Yogyakarta: Penerbit Andi.

Farhoomand, Ali dan Peter Lovelock. 2001. Global e-Commerce. New Jersey: Prentice- Hall, inc.

Gerson, Richard F. 2000. Mengukur Kepuasan Pelanggan, Panduan Menciptakan Pelayanan Bermutu. Cetakan 2. PPM.

Indrajit, Richardus Eko. 2001. E-Commerce Kiat dan Strategi Bisnis di Dunia Maya. Jakarta: Elex Media

Komputindo.

Kalakota, Ravi dan Marcia Robinson. 2000. e-Bussines 2.0: Roadmap for Success. Addison- Wesley.

Kotler, Philip, John Bowen, dan James Hakens. 2002. Pemasaran Perhotelan dan Pariwisata. Edisi Kedua. Jakarta: Prenhallindo.

Oetomo, Budhi SD. 2001. Perspektif e-Business: Tinjauan Teknis, Manajerial, dan Strategi. Yogyakarta: Andi.

Pearce, John A. dan Richard B Robinson. 1997. Manajemen Strategik: Formulasi, Implementasi, dan Pengendalian. Jilid-1. Jakarta: Binarupa Aksara.

Sihite, Richard. 2000. Hotel Management. Edisi lima. Surabaya: SIC Penerbit.

Sudjana. 1999. Metoda Statistika. Bandung: Penerbit Tarsito.

Supranto, J. 2001. Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta: Rineka Cipta.

Temporal, Paul dan Martin Trott. 2002. Romancing the Customer: Memaksimalkan Nilai Merek Melalui Kekuatan Relationship Management. Jakarta: Salemba Empat.

Tunggal, Amin Widjaja. 2000. Konsep Dasar Customer Relationship Management (CRM). Jakarta: Harvarindo.

Umar, Husein. 2003. Metode Penelitian Untuk Skripsi dan Tesis Bisnis. Jakarta: Raja Grafindo Persada.

Downloads

Published

2003-03-31

How to Cite

Widhianto, C. W., Livynia, V., & Ramadhany, D. (2003). Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan. Journal The Winners, 4(1), 26-38. https://doi.org/10.21512/tw.v4i1.3800
Abstract 510  .
PDF downloaded 329  .