Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling Terhadap Pelanggan

Authors

  • Endang Nuryadin Bina Nusantara University

DOI:

https://doi.org/10.21512/tw.v2i1.3807

Keywords:

cros selling, bank income, existing customer

Abstract

The article explores some efforts to generate Bank’s income by optimalizing cross selling for is existing customers. After explaining background and clarifying that terminologies the paper starts with efforts and constraints of cross selling optimalization, those problem solutions, and how to promote the bank products.

References

Morgan, Bruce. 1994. Foundation of Relationship Banking. Laffert Publications Ltd.

Ritter, Dwight S. 1993. A Handbook of Cross selling: Optimalisasi Financial Services Relationship. Lafferty Publications Ltd.

Hands Out (Diktat Bank Duta) ODP XV, 1998.

Majalah Bank dan Manajemen.

Majalah Info Bank.

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Published

2001-03-31
Abstract 203  .
PDF downloaded 184  .