Upaya Meningkatkan Pendapatan Bank Melalui Optimalisasi Cross Selling Terhadap Pelanggan

Endang Nuryadin


The article explores some efforts to generate Bank’s income by optimalizing cross selling for is existing customers. After explaining background and clarifying that terminologies the paper starts with efforts and constraints of cross selling optimalization, those problem solutions, and how to promote the bank products.


cros selling, bank income, existing customer

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Morgan, Bruce. 1994. Foundation of Relationship Banking. Laffert Publications Ltd.

Ritter, Dwight S. 1993. A Handbook of Cross selling: Optimalisasi Financial Services Relationship. Lafferty Publications Ltd.

Hands Out (Diktat Bank Duta) ODP XV, 1998.

Majalah Bank dan Manajemen.

Majalah Info Bank.

DOI: https://doi.org/10.21512/tw.v2i1.3807


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