Flavorful Words: The Analysis of Linguistic Landscape on Restaurant Menus in Pererenan and Canggu
Keywords:
Linguistic Language (LL), Restaurant Menu Name, Mixed-Method StudyAbstract
This study aimed to determine the Linguistic Landscape, especially the menu lists displayed by restaurants around Pererenan and Canggu and to explain the linguistic patterns and trends in restaurant menu names, including using one or more languages. Linguistic landscape of restaurant menu names in the Pererenan and Canggu. This research uses descriptive qualitative method with analysis of language code types using the theory of Landry and Bourhis who analyze the form of language code types in the Linguistic Landscape. The approach used is mixed, which includes primary and secondary data collection methods. Primary data were collected through direct observation and field research involving a comprehensive survey of all restaurant businesses around Pererenan and Canggu. The findings showed that there were many restaurant menu names that use a mixture of Bahasa and English such as from the data on restaurant menu names in Parerenan District were Kunyit Asam Tonic, Lettuce Bakar, Sate Platter, Ice Roti, King Kelapa, etc. and restaurant menu names from Canggu were Madu Iced Tea, Toast Manis, Nelayan Energy, Pepes Ikan Indonesia, etc. Thus, there were 27 restaurant menu lists in Parerenan and Canggu. This restaurant menu list used a mixture of local and international languages. There were also restaurant menus that use a mixture of regional languages (Balinese) and English. The combination of these two languages is a good strategy for restaurants to attract customers.
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