Intersection Cultural Value, Nationalism, and Commodification behind the Garuda Chair as Jepara’s Signature Industries

Authors

  • Ade Ariyani Sari Fajarwati Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480
  • Octaviana Sylvia Caroline Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480
  • Laura Andina Wulandari Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480

DOI:

https://doi.org/10.21512/humaniora.v11i1.6239

Keywords:

cultural value, nationalism, commodification, Garuda chair, Jepara furniture industry

Abstract

The aims of the research were to identify the cultural value and nationalism behind the Garuda chair and to compare it with another style that had more sellable value as commodities. The research used a qualitative descriptive methodology using literature, observation, site visit, and interview data to be analyzed. In conclusion, the Garuda chair has a potential to become an Indonesian commodity in the furniture market and international community by promoting the cultural value behind it and the effectiveness of material using for the chair.

Dimensions

Plum Analytics

Author Biographies

Ade Ariyani Sari Fajarwati, Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480

Interior design, cultural studies, furniture

Octaviana Sylvia Caroline, Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480

Interior Design, Architecture, Green Design

Laura Andina Wulandari, Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480

Interior Design

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Published

2020-03-16

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