Efek Warna dalam Dunia Desain dan Periklanan


  • Monica Monica Bina Nusantara University
  • Laura Christina Luzar Bina Nusantara University




color, design, advertising


In daily life, color gives the spontaneous effect to psychological of people who see that color. When connected to the world of design and advertising, color could become one of the main tools to communicate the message. Therefore, the colour can conduce to increase the sales value or strengthen the image of product or corporate. Color is one of the important parts which can be an attraction of a product, artwork or design. Color provides excellence in design. Each color has difference psychological effects, so that a designer can choose and accommodate the colors with the product to be advertised. Perception of color will be different between one person to the others. It is influenced by the culture of certain countries. In some regions or countries, colors have different meanings, then it becomes the order of designers to compose colors that will be used so that
appropriate to the design that will be made.


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Author Biographies

Monica Monica, Bina Nusantara University

Jurusan Desain Komunikasi Visual, School of Design

Laura Christina Luzar, Bina Nusantara University

Jurusan Desain Komunikasi Visual, School of Design


Carter, D. E. (2003). The big book of color in design. New York: HDI.

Eiseman, L. (2000). Pantone guide to communicating with color. Cincinnati: North Light Books.

Marks, T. (2009). Color harmony compendium. Beverly: Rockport Publisher.

Stone, T. L., Morioka, A., Adams, S. (2008). Color design workbook, Beverly: Rockport Publisher.






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