The Problems of and Solutions to Chinese Education for Marketing Communication at Binus University

Authors

  • Theresia Theresia Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v4i1.3475

Keywords:

BINUS University, marketing communication, Chinese education, problems, solution

Abstract

Nowadays in Indonesia, more people realize the importance of using Chinese language. Therefore, at Binus University, Mandarin is taught not only in Chinese Literature Department, but also in non-Chinese Literature Department. Because the curriculum is still relatively new, students who have never studied Chinese language find some difficulties. The author through observations in the classroom found some problems that arise during the teaching and learning session. Through this paper, the author hopes to help to solve existing problems, to increase the level of Chinese language knowledge, and help to increase students’ interest in Chinese language.

 

 

Dimensions

References

黄伯è£ã€å»–åºä¸œï¼ŽçŽ°ä»£æ±‰è¯­ä¸Šå†Œ[M].北京:高等教育出版社, 2007

å¶èœšå£°ã€å¾é€šé”µï¼Žè¯­è¨€å­¦çº²è¦ï¼ŽåŒ—京.北京大学出版社,1997

刘广徽ã€é‡‘晓达.汉语普通è¯è¯­éŸ³å›¾è§£è¯¾æœ¬[M].北京:北京语言大学出版社, 2007

姜丽è.对外汉语教学论[M].北京:北京语言大学出版社,2008

çŽ‹å»ºå‹¤ï¼Žç¬¬äºŒè¯­è¨€ä¹ å¾—[M].北京:商务å°ä¹¦é¦†ï¼Œ2010

周å¥ï¼Žæ±‰è¯­è¯¾å ‚教学技巧325例[M] .北京:商务å°ä¹¦é¦†ï¼Œ2009

赵金銘.汉语å¯ä»¥è¿™æ ·æ•™[M].北京:商务å°ä¹¦é¦†ï¼Œ2010

å¼ å’Œç”Ÿï¼Žå¯¹å¤–æ±‰è¯­è¯¾å ‚æ•™å­¦æŠ€å·§ç ”ç©¶[M].北京:商务å°ä¹¦é¦†ï¼Œ2006

æŽæ™“çªï¼Žå¯¹æ±‰è¯­æ±‰è¯­å£è¯­æ•™å­¦ç ”ç©¶[M].北京:商务å°ä¹¦é¦†ï¼Œ2006

Downloads

Published

2013-04-30

How to Cite

Theresia, T. (2013). The Problems of and Solutions to Chinese Education for Marketing Communication at Binus University. Humaniora, 4(1), 665–670. https://doi.org/10.21512/humaniora.v4i1.3475

Issue

Section

Articles
Abstract 297  .
PDF downloaded 371  .