Monas sebagai Wajah Dewasa Kota Jakarta: Analisis Manajemen Reputasi dalam Pengelolaan Monas sebagai Ikon Negara

Authors

  • Bhernadetta Pravita Wahyuningtyas Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v3i1.3242

Keywords:

reputation management, institution reputation, state icon

Abstract

Article explains the management of Monumen Nasional (Monas)’s reputation, an Icon of Jakarta as well as a symbol of Indonesia. The study used post positivist paradigm, the nature of the study was descriptive and the selected approach was qualitative. Data compilation was done by in-depth interviews and observation, narrative analysis was applied. The aim of this study was to review the management of reputation of MONAS in its golden age. It can be concluded that Monas as an iconic monument or a symbol of Indonesia is improving continuously, therefore the people could be proud of it. The reputation management of MONAS is the results of coordination and socialization process within the institution, because the reputation achieved through cooperation of each department, and could not be achieved without communication.

 

Dimensions

Plum Analytics

References

Balmer, J.M.T & Stephen A. Greyser. (2003). Revealing The Corporation (Perspective on Identity, Image, Reputation, Corporate Branding, and Corporate Level-Marketing). New York: Routledge.

Denzin, N. K. & Yvonna S. Lincoln. (2005). Handbook Of Qualitative Research, Third Edition. California: Sage.

Griffin, E. M. (2006). A First Look At Communication Theories, Sixth Edition. New York: McGraw-Hill.

Littlejohn, S.W. (2002). Theories Of Human Communication, Seventh Edition. Wadsworth. California: Belmont.

Miller, K.. (2005). Communication Theories: Perspectives, Processes, and Context, Second Edition. New York: McGraw-Hill.

Moleong, L..(2007). Metodologi Penelitian Kualitatif. Bandung: Rosda.

Neuman, W. L. (2003). Sosial Research Methods, Qualitative and Quantitative Approach, Fifth Edition. USA: Pearson Education.

Samovar, L.A., Richard E. P., & Edwin R McDaniel. (2007). Communication Between Cultures, Sixth edition. Belmont: Thomson Wadsworth.

Santana, Septiawan. (2007). Menulis Ilmiah: Metode Penelitian Kualitatif. Jakarta: Yayasan Obor Indonesia.

West, R., & Linn H. Turner. (2004). Introducing Communication Theories, Analysis and Application, Second Edition. New York: McGraw – Hill.

http://www.mediaindonesia.com/read/2011/06/29/238032/38/5/Jumlah-Pengunjung-Monas-Meningkat-Saat-Libur-Sekolah, diunduh pada Senin, 26 September 2011, pukul 13.49

http://www.republika.co.id/berita/nasional/umum/11/07/05/lnua4p-prediksi-bkkbn-2011-penduduk-indonesia-241-juta-jiwa, diunduh pada Selasa, 27 September 2011, pada pukul 03.57

http://metropolitan.inilah.com/read/detail/1771282/jumlah-penduduk-jakarta-dekati-ambang-batas, diunduh pada Selasa, 27 September 2011, pada pukul 03.59

http://www.tokyotower.co.jp/english/05_info/index.html, diunduh pada Rabu, 28 September 2011, pukul 17.53.

http://www.nps.gov/nacc/forkids/index.htm, diunduh Jumat, 30 September, pukul 01.40

http://www.asahi.com/english/TKY201107090265.html, diunduh pada Jumat, 30 September 2011, pukul 01.37

Downloads

Published

2012-04-30

Issue

Section

Articles
Abstract 503  .
PDF downloaded 468  .