Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru
Keywords:paid-to-tweet, word-of-mouth, new media
New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers about specific goods and services? How to choose the endorsers, as buzzers and key opinion leader in social media like Twitter? And why is hard-sale highly forbidden in new marketing practical style? Generally, the article will analyze about what and how regarding phenomena of paid-to-tweet happening in Indonesia.
Anwar, K. (2011). SBY bangga pengguna twitter RI terbesar ketiga dunia. Diakses pada 18 Juli 2011, dari http://www.detiknews.com/read/2011/05/04/135420/1632209/10/sby-bangga-pengguna-twitter-ri-terbesar-ketiga-dunia?n990102mainnews
Babin, B. J., & Harris, E. G. (2009). Consumer behaviour: Student edition. USA: South-Western Cengage Learning.
Bough, B., & Agresta, S. (2011). Perspectives on social media marketing. USA: Cengage Learning.
Charlesworth, A. (2009). Internet marketing: A practical approach. USA: Butterworth-Heinemann.
“Get Paid to Tweet” di http://www.blogstash.com/get-paid-to-tweet/ (diakses pada 26 Juli 2011)
Green, L. (2010). The internet: An introduction to new media. Oxford, UK: Berg.
Irina, R. (2010). OMG: Harga tweet berbayar seleb. Diakses pada 26 Juli 2011, dari http://www.fimela.com/read/2010/11/09/omg-harga-tweet-berbayar-seleb
Jachja, I. F. (2010). Tweet berbayar: Salah strategi brand pun rugi. Diakses pada 26 Juli 2011, dari http://www.virtual.co.id/blog/social-media/tweet-berbayar-salah-strategi-brand-pun-rugi/
Kapferer, J. N., & Bastien, V. (2009). The luxury strategy: Break the rules of marketing to build luxury brands. Kogan Page Limited.
Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). New Jersey: Pearson Prentice Hall.
Levinson, P. (2009). New New Media. Boston: Pearson.
Rudy. (2011). Indonesia kuasai setengan trending topic dunia. Diakses pada 18 Juli 2011, dari http://www.tempointeraktif.com/hg/it/2011/05/19/brk,20110519-335504,id.html
Toward Indonesia Paperless. (2011). Diakses pada 27 Juli 2011, dari AIDS.Gov: http://www.waena.org/index.php?option=com_content&task=view&id=7168&Itemid=53
What is New Media (AIDS.Gov). (n.d.). http://aids.gov/using-new-media/basics/what-is-new-media/ (di akses pada 27 Juni 2011).
Winarta, K. (2011). Bagaimana masa depan tweet berbayar? Diakses pada 31 Juli 2011, dari http://www.detikinet.com/read/2011/03/09/141258/1587817/398/bagaimana-masa-depan-tweet-berbayar
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)