Khazana Warna berdasarkan Alam dan Budaya Nusantara (2)
Keywords:colors, color naming, character, color perception
More than any other element of design, color has the ability to makes us aware of what we see, for nothing has meaning without color. Color naming tries to describe color of objects surrounding us. The physiology of the eye and how light imparts color to objects, as well as the psychological and cultural factors involved in perception. These factors in turn affect whether an artist chooses to use local, optical, or arbitrary color. The color defines our world. Just like the previous paper, this research uses quantitative and qualitative methods to describe the color names and color names of the new proposed based on the audience choice. Data collected will be used as a proposal of naming colors in Indonesian language that uses the unique natural and cultural riches of Indonesia itself.
Danesi, M. (2004), Message, sign, and meaning. Toronto: Canadian Scholar’s Press.
Daniel, M., & Embree, L. (2006). Phenomenology of the cultural disciplines. Netherlands: Kluwer Academic Publishers.
Hoed, B. H. (2011). Semiotik & dinamika sosial budaya. Jakarta: Komunitas Bambu.
MacLaury, R. E., Paramei, G. V., & Dedrick, D. (2007), Anthropology of color. Amsterdam/Philadelphia: John Benjamins.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)