Seni Bicara Lewat Typeface Dekoratif dan Komposisi


  • Anita Rahardja Bina Nusantara University
  • Dominique Rio Adiwijaya Bina Nusantara University



typography, digital typeface, decorative typeface, visual characteristic, tipography composition, message, mood


On this essay, the main topic is related to one of the branch in visual communication design, typography. In the early days, typography derives from hand writing, but nowadays, it has been developed digitally by means of computer. The presence of computers facilitate in making digital typefaces, especially decorative ones. This contributes to its quantities and vast distribution. Literature studies conducted to further understand the definitions and characteristics of digital typefaces. A decorative typeface owns a certain visual characteristic which in the end limits its usage. Certain characters in decorative typefaces often associated with particular moods or impressions, which can be used to deliver a message. Next is the ideation and visualization by students and teaching staffs in typography class using both analog and digital media to produce typographic compositions using decorative typefaces. The final step is to analyze the compositions to capture its intended message.



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Author Biographies

Anita Rahardja, Bina Nusantara University

Visual Communication Design, School of Design

Dominique Rio Adiwijaya, Bina Nusantara University

Visual Communication Design, School of Design


Carter, R., Day, B., Meggs, P. B. (2012). Typographic Design: Form and Communication, 5th Edition. New Jersey: John Wiley & Sons Inc.

Lupton, E. (2010). Thinking with Type, 2nd Revised and Expanded edition: A Critical Guide for Designers, Writers, Editors, & Students. New York: Princeton Architectural Press.

Staples, L. (2000). Typography & the Screen: A Technical Chronology of Digital Typography, 1984-1997. Design Issues, 16(3): 19-34, ISSN 0747-9360.

Yelland, J. (2003). Type Survival Kit, For all Type Emergencies, 3rd Revised Edition. Perth: Press for Success.






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