Bedah Logo Autocillin Menggunakan Teori Semiotika

Authors

  • Sari Wulandari Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v1i2.2889

Keywords:

Autocillin, assurance, logo, semiotic

Abstract

When a brand will communicate with people through visual media, then a visual communication designer will act as the sender in meaningful visual. A vehicle product assurance, Autocillin, will launch its brand; therefore it needs to presence visual identity of Autocillin, which is able to change people’s perception about assurance and also to represent brand image according to its ideals and hopes with its philosophy. Research method uses theory approach of semiotic theory from Peirce with its developing on icon, index and symbol. It also uses semiotic theory from Charles Morris of its semiotic processes: syntax, semantic, and pragmatic; and Roland Barthes approach of semiotic analysis towards design. It will be concluded that through visual identity, Autocillin could answer needs in communicating unprecedented experience of its consumers and change people’s perception of vehicle assurance. Through sign approach, Autocillin is ready to interact and compete with other brands.

 

Dimensions

Plum Analytics

References

Grefé, R. (2000). (Form+Content+Context) /Time = Experience Design. AIGA Journal for the Network Economy (Online), Volume 1, number 1

(http://www.aiga.org/resources/content/1/9/1/8/documents/experience_design.pdf diakses 16 Juli 2009)

Schramm, W. (1954). The process and effects of communication. Urbana: University of Illinois Press.

Smith, D. (2010). Design for Content Management, diakses tanggal 15 Juli 2010 dari http://www.designartcraft.com/design/folio/design_content_mgt.pdf

Wheeler, A. (2003). Designing Brand Identity: A complete guide to creating, building and maintaining strong brands. New Jersey: John Wiley & Sons.

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Published

2010-10-31

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Section

Articles
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