Vol. 6 No. 1 (2024): BECOSS

View Vol. 6 No. 1 (2024): BECOSS

Published: 2024-01-31

Editorial

Editorial Page and Table of Content

Muhamad Nanang Suprayogi
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Abstract 216 . Downloaded 163

Articles

Exchange Rate Pass-Through to Domestic Inflation in Ghana

David Effah-Mensah, Ebenezer Essiam

1-12
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Abstract 673 . Downloaded 711
Unhealthy Snacking Habits are Prevalent Among Elementary School Students

Riana Jogi Ahdareni Matondang, Maria Yuliaty

13-21
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Abstract 1046 . Downloaded 1483
Celebrity Endorser and Brand Image McDonald’s: Impact of Collaboration McDonald’s with BTS in Indonesia

Melva Hermayanty Saragih, Varian Kashira Sulaiman, Haikal Shani, Steven Holando

23-28
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Abstract 1170 . Downloaded 961
The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall)

Shelvy Kurniawan, Novian Tanujaya

29-39
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Abstract 1567 . Downloaded 1155
The Effectiveness of Food Vlogger Review on Purchase Intention Toward Food Product (Study on Mega Influencer)

Desyra Sukma Dewanthi

41-53
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Abstract 3454 . Downloaded 3305
Dinamika Pertumbuhan Ekonomi di Provinsi Banten: Analisis Data Triwulanan 2018-2022

Muhamad Gentar, Intan Permatasari, Wildan Kautsar

55-63
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Abstract 558 . Downloaded 976
The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry

John Angelo Santos, Glory Sotelo-Drequito

65-77
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Abstract 7220 . Downloaded 7313