Vol. 6 No. 1 (2024): BECOSS

View Vol. 6 No. 1 (2024): BECOSS

Published: 2024-01-31

Editorial

Editorial Page and Table of Content
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Abstract 143 . Downloaded 76

Articles

Exchange Rate Pass-Through to Domestic Inflation in Ghana

David Effah-Mensah, Ebenezer Essiam

1-12
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Unhealthy Snacking Habits are Prevalent Among Elementary School Students

Riana Jogi Ahdareni Matondang, Maria Yuliaty

13-21
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Celebrity Endorser and Brand Image McDonaldâ€™s: Impact of Collaboration McDonald's with BTS in Indonesia

Melva Hermayanty Saragih Saragih, Varian Kashira Sulaiman, Haikal Shani, Steven Holando

23-28
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The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall)

Shelvy Kurniawan, Novian Tanujaya

29-39
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The Effectiveness of Food Vlogger Review on Purchase Intention Toward Food Product (Study on Mega Influencer)

Desyra Sukma Dewanthi

41-53
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Dinamika Pertumbuhan Ekonomi di Provinsi Banten: Analisis Data Triwulanan 2018-2022

Muhamad Gentar, Intan Permatasari, Wildan Kautsar

55-63
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The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry

John Angelo Santos, Glory Sotelo-Drequito

65-77
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