Vol. 6 No. 3 (2024): BECOSS

Published: 2024-10-02

Editorial

Editorial Page and Table of Content

Muhamad Nanang Suprayogi
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Articles

The Influence of Social Media Marketing, Brand Image, and Influencer Marketing on Purchase Intention at XYZ Restaurant

Shelvy Kurniawan, Fina Fauzi Setiadi

167-175
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The Effect of Career Development in the Millennial Generation

Ika Triana, Danang Prihandoko

177-188
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Investigating the Influence of Emotional Intelligence and Organizational Commitment on Organizational Citizenship Behavior: An Examination of the Workforce at PT XYZ

Soraya Agustina Situmorang

189-200
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Strategic Use Cases of Digital Transformation Implementation in Cities in Developing Countries

Wendy Junaidi

201-210
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Perdagangan Bilateral Filipina-Amerika: Dinamika, Hambatan dan Prospek Masa Depan Periode 2022-2024

Ramadhan Bagas Rizky, Haura Inas Alya, Alia Rahmatulummah

211-225
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Analyzing YG Entertainment's Financial Impact: Addressing Brand Image Decline and Solutions

Haryadi Sarjono, Azlia Zetta, Grace Cynthia Magdalena Sitorus, Boyke Setiawan Soeratin

227-237
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Kajian Sosiologis Pungutan Tapera Terhadap Buruh

Siswahyudi Siswahyudi, Sada Arifin, Sarman Faizal, Risma Yuliana, Ahmad Halim Lubis, A. Habib Amanatullah Rahdar

239-245
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Opportunities to Increase Halal SMEs Income: Evidence from Muslim Minority Area

Agni Alam Awirya, Cesilia Natasya Nainggolan, Andi Joko Susilo, Novi Dwi Puspita

247-257
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Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods

Reva Novianti, Iwan Sukoco, Cecep Safa’atul Barkah, Nurillah Jamil Achmawati Novel

259-270
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The Effect of Experiential Brand Activation Through Vidio's "Roaring Night" Event on Customer Trust

Muhammad Al Faaiz, Indria Angga Dianita, Amanda Bunga Gracia, Wa Ode Seprina

271-286
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Letter of Apology and Notice of Retraction

Fajar Andrianto, Wiliam Santoso, Fahrul Riza, Haikal Andrean
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