Communication Network Analysis in The Comment Section of A Youtube Podcast With AI

Authors

  • Larasati Indhita Sugianto Telkom University
  • A. Hasan Al Husain Telkom University

DOI:

https://doi.org/10.21512/becossjournal.v7i2.13184

Keywords:

Artificial Intelligence, Anthropomorphism, YouTube Podcast, Social Network Analysis, Digital Communication

Abstract

The phenomenon of human-AI interaction is rapidly evolving, particularly in the realm of digital communication. One manifestation of this is the involvement of AI in YouTube content, such as podcasts that incorporate AI as a co-host. This study aims to analyze the comment network on the YouTube video “Gua Podcast Bareng AI... Dia Manggil Gua Sayang... (Episode 1)†to understand user interaction patterns with AI in digital spaces. The research employs the Social Network Analysis (SNA) method, collecting comment data through YouTube digital tools and analyzing it using Gephi software. The findings reveal that interactions in the YouTube comment section form two primary communication patterns: the circular network and the Y network. The network structure consists of 2,313 nodes and 717 edges, with a modularity value of 0.86, indicating the formation of discussion clusters. The key actors in the network are @JoshRafG and @manueladrians, who exert the greatest influence based on centrality measures. Frequently occurring words in the comments include “AI,†“Bisa†(Can), “Dan†(And), and “Manusia†(Human), reflecting discussions surrounding the pros and cons of AI as a communicative entity. This study reveals that AI in digital interactions is increasingly anthropomorphized, influencing users' perceptions of AI as a social subject. These findings contribute to digital communication studies, particularly in understanding AI's role in virtual interactions and shifting societal perceptions of artificial intelligence on social media.

Dimensions

Plum Analytics

Author Biographies

Larasati Indhita Sugianto, Telkom University

Communication Science, Faculty of Communication and Social Sciences

A. Hasan Al Husain, Telkom University

Communication Science, Faculty of Communication and Social Sciences

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Published

2025-05-31

How to Cite

Sugianto, L. I., & Husain, A. H. A. (2025). Communication Network Analysis in The Comment Section of A Youtube Podcast With AI. Business Economic, Communication, and Social Sciences Journal (BECOSS), 7(2), 155–167. https://doi.org/10.21512/becossjournal.v7i2.13184

Issue

Vol. 7 No. 2 (2025): BECOSS (In Press)

Section

Articles

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