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Rita, Rita, BINUS University, Indonesia
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Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review - Articles
Pengaruh Nilai Simbolis dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli
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Binus Business Review is published by Research and Technology Transfer Office, Binus University with Forum Manajemen Indonesia (FMI). Our journal in FMI: link.
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