Gunawan, Annetta, Bina Nusantara University, Indonesia

• Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review - Articles
  Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
  Abstract  PDF
• Binus Business Review Vol. 6 No. 1 (2015): Binus Business Review - Articles
  Pola Perilaku Pembelian Produk Apparel untuk Balita oleh Millennial Moms dan Implikasinya untuk Pemasar Kids Apparel
  Abstract  PDF
• Binus Business Review Vol. 5 No. 2 (2014): Binus Business Review - Articles
  Analisis Perbandingan Experiential Value antara Hong Tang dan Black Ball serta Hubungannya dengan Customer Satisfaction
  Abstract  PDF
• Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review - Articles
  Analisis Pengaruh Communal Activation terhadap Keputusan Membeli untuk Meningkatkan Brand Loyalty (Studi Kasus Teh Botol Sosro Less Sugar)
  Abstract  PDF
• Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review - Articles
  Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta
  Abstract  PDF
• Binus Business Review Vol. 7 No. 1 (2016): Binus Business Review - Articles
  Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar
  Abstract  PDF
• Binus Business Review Vol. 8 No. 2 (2017): Binus Business Review - Articles
  Comparative Study of Store Image, Patronage Intention, and Retail Mix Elements between Alfamart and Indomaret in Jakarta
  Abstract  PDF