How to Expand Repurchase Intention? The Intervening Impact of Attitude towards Mobile Shopping

Authors

DOI:

https://doi.org/10.21512/bbr.v12i1.6454

Keywords:

repurchase intention, attitude, mobile shopping, perceived usefulness, perceived risk

Abstract

The research aimed to investigate and test the attitude toward mobile shopping as a mediating variable at the relationship between perceived usefulness and perceived risk against repurchase intention. The research used a quantitative approach to explain the relationship between research variables. The used sampling technique was purposive sampling, with a total sample of 200 mobile shopping users in Central Java. Data collection was carried out using a questionnaire. The obtained data were processed using the SPSS 16. The results show that perceived usefulness and perceived risk affect attitude in mobile shopping and repurchase intention significantly. Then, attitude toward mobile shopping also influence repurchase intention. Last, it also finds that attitude toward mobile shopping can mediate the relationship between perceived usefulness and perceived risk against repurchase intention.

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Published

2021-02-04
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