The Mapping of Quality Tourists Prospects for Indonesia’s Tourism Markets

Authors

  • Addin Maulana Ministry of Tourism & Creative Economy
  • RR Chamma Fitri Putri Pradjwalita Koesfardani Ministry of Tourism & Creative Economy
  • I Dewa Gede Richard Alan Amory Ministry of Tourism & Creative Economy

DOI:

https://doi.org/10.21512/bbr.v11i3.6373

Keywords:

quality tourists, tourist prospects, Indonesia’s tourism markets

Abstract

The research aimed to identify which countries could be segmented as a potential tourism market for Indonesia to increase quality tourists. The researchers used quantitative methods with descriptive statistical analysis techniques to describe the average expenditure per visit and the length of stay. It was conducted by modifying the quadrant model. The result shows that there are countries included in the market with the prospect of quality tourists. Those are Saudi Arabia, Netherlands, Sweden, Switzerland, Belgium, Russia, France, Germany, Austria, Finland, Italy, Spain, Norway, Denmark, Canada, United Kingdom, New Zealand, USA, Portugal, Egypt, Pakistan, and Australia. The government needs to optimize those countries to become the main market. Therefore, the revenue from the tourism sector can be better optimized.

Author Biographies

Addin Maulana, Ministry of Tourism & Creative Economy

Junior Researcher

RR Chamma Fitri Putri Pradjwalita Koesfardani, Ministry of Tourism & Creative Economy

First Researcher

I Dewa Gede Richard Alan Amory, Ministry of Tourism & Creative Economy

First Statistician

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Published

2020-11-11