The Mapping of Quality Tourists Prospects for Indonesia’s Tourism Markets
DOI:
https://doi.org/10.21512/bbr.v11i3.6373Keywords:
quality tourists, tourist prospects, Indonesia’s tourism marketsAbstract
The research aimed to identify which countries could be segmented as a potential tourism market for Indonesia
to increase quality tourists. It applied quantitative methods with descriptive statistical analysis techniques to
describe the average expenditure per visit and the length of stay. It was conducted by modifying the quadrant
model. The result shows that there are countries included in the market with the prospect of quality tourists.
Those are Saudi Arabia, Netherlands, Sweden, Switzerland, Belgium, Russia, France, Germany, Austria, Finland,
Italy, Spain, Norway, Denmark, Canada, United Kingdom, New Zealand, USA, Portugal, Egypt, Pakistan, and
Australia. The government needs to optimize those countries to become the main market. Therefore, the revenue
from the tourism sector can be better optimized.
Plum Analytics
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