Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media

nuri purwanto; Kristin Juwita

doi:10.21512/bbr.v8i3.3686

Authors

nuri purwanto STIE PGRI Dewantara Jombang
Kristin Juwita STIE PGRI Dewantara Jombang

DOI:

https://doi.org/10.21512/bbr.v8i3.3686

Keywords:

Technology Acceptances Model (TAM), Virtual Experiential Marketing (VEM), buying intention, trust

Abstract

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.

Dimensions

Plum Analytics

Author Biographies

nuri purwanto, STIE PGRI Dewantara Jombang

management department

Kristin Juwita, STIE PGRI Dewantara Jombang

management department

References

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control (pp. 11-39). Springer Berlin Heidelberg.

Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Williams, M. D. (2016). Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy. Journal of Enterprise Information Management, 29(1), 118-139.

Bansal, G., Zahedi, F. M., & Gefen, D. (2016). Do context and personality matter? Trust and privacy concerns in disclosing private information online. Information & Management, 53(1), 1-21.

Bauer, H. H., Albrecht, C. M., Neumann, M. M., & Haber, T. E. (2015). Enhancing customer trust in e-commerce through web portals. In H. E. Spotts (Ed), Revolution in marketing: Market driving changes (pp. 57-61). London: Springer.

Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors. International Journal of Hospitality Management, 27(3), 391-402.

Chen, J., Ching, R. K., Luo, M. M., & Liu, C. C. (2008). Virtual experiential marketing on online customer intentions and loyalty. In The Hawaii International Conference on System Sciences, Proceedings of the 41st Annual.

Chesney, T., Chuah, S. H., Dobele, A., & Hoffman, R. (2017). Information richness and trust in v-commerce: Implications for services marketing. Journal of Services, 31(3), 295-307.

Cho, H., & Fiorito, S. S. (2009). Acceptance of online customization for apparel shopping. International Journal of Retail & Distribution Management, 37(5), 389-407.

Dailey, L. (2004). Navigational web atmospherics: Explaining the influence of restrictive navigation cues. Journal of Business Research, 57(7), 795-803.

Davis, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral Dissertation). Massachusetts Institute of Technology.

Ferdinand, A. (2014). Metode Penelitian manajemen: Pedoman penelitian untuk penulisan skripsi, tesis, dan disertasi ilmu manajemen. Semarang: BP UNDIP.

Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 27(1), 51-90.

Gilmore, J. H., & Pine, B. J. (2002). Differentiating hospitality operations via experiences: Why selling services is not enough. The Cornell Hotel and Restaurant Administration Quarterly, 43(3), 87-96

Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565-571.

Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469-479.

Kominfo. (2013). Kominfo: Jumlah pengguna Internet di Indonesia 63 juta orang. Retrieved from https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Internet+di+ Indonesia+63+Juta+Orang/0/berita_satker.

Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564.

Luo, M. M., Chen, J. S., Ching, R. K. H., & Liu, C. C. (2011). An examination of the effects of virtual experiential marketing on online customer intentions and loyalty. The Service Industries Journal, 31(13), 2163-2191.

Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92-103.

Putra, Y. H. (2017). Analisa perilaku user dalam penerimaan dan transaksi online pada website Groupon DISDUS dengan menggunakan Technology Acceptance Model (TAM). Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi, 1(2), 96-102.

Sidharta, I., & Sidh, R. (2014). Pengukuran persepsi manfaat dan persepsi kemudahan terhadap sikap serta dampaknya atas penggunaan ulang online shopphing pada e-commerce. Jurnal Computech & Bisnis, 8(2), 92-100.

Singarimbun, M., & Effendi, S. (2006). Metode penelitian survei. Jakarta: LP3ES

Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.

Trusov, M., Bodapati, A. V., & Bucklin, R. E. (2010). Determining influential users in Internet social networks. Journal of Marketing Research, 47(4), 643-658.

Tsaur, S. H., Chiu, Y. T., & Wang, C. H. (2007). The visitors behavioral consequences of experiential marketing: An empirical study on Taipei Zoo. Journal of Travel & Tourism Marketing, 21(1), 47-64

Tsu Wei, T., Marthandan, G., Yee-Loong Chong, A., Ooi, K. B., & Arumugam, S. (2009). What drives Malaysian m-commerce adoption? An empirical analysis. Industrial Management & Data Systems, 109(3), 370-388.

Tugiso, I., Haryono, A. T., & Minarsih, M. M. (2016). Pengaruh relationship marketing, keamanan, kepercayaan dan kualitas pelayanan terhadap keputusan pembelian online shop dan loyalitas konsumen sebagai variabel intervening (Studi kasus pada onlineshop “Numira” Semarang). Journal of Management, 2(2), 1-18.

Wahid, F., & Iswari, L. (2007). Adopsi teknologi informasi oleh usaha kecil dan menengah di Indonesia. In Seminar Nasional Aplikasi Teknologi Informasi (SNATI).

Wen, I. (2010). Online travelers’ decision makings: A new equation model to evaluate impacts of website, search intention, and trust. Information Technology & Tourism, 12(2), 153-173.

Widiana, M. E., Supit, H., & Hartini, S. (2012). Penggunaan teknologi Internet dalam sistem penjualan online untuk meningkatkan kepuasan dan pembelian berulang produk batik pada usaha kecil dan menengah di Jawa Timur. Jurnal Manajemen dan Kewirausahaan, 14(1), 72-82.

Wu, W. Y., & Ke, C. C. (2015). An online shopping behavior model integrating personality traits, perceived risk, and technology acceptance. Social Behavior and Personality: An International Journal, 43(1), 85-97.

Zhou, T., Li, H., & Liu, Y. (2010). The effect of flow experience on mobile SNS users’ loyalty. Industrial Management & Data Systems, 110(6), 930-946.