Tourism Communication in Community Based Tourism in Dieng Community, Central Java, Indonesia
DOI:
https://doi.org/10.21512/bbr.v8i2.1894Keywords:
tourism communication, Community Based Tourism (CBT), Dieng Culture Festival (DCF), AIDA approachAbstract
To encourage a community’s role in the field of tourism, the local government of Central Java, Indonesia promotes a Community Based Tourism (CBT) as a tourism development for the sustainable economy. It involves the community in decision-making processes, especially related to the acquisition of income, employment, and the preservation of the environment, and culture of the indigenous people. This research aimed to determine communication activities in the implementation of CBT. The theory used was tourism communication using Attention, Interest, Desire, Action (AIDA) model. Then, the method was a case study by choosing Dieng as a tourist destination, and the tourism communication activities were undertaken in Dieng’s society, especially in the activities of Dieng Culture Festival (DCF). The results show that the tourism communication activities involving the community, POKDARWIS (Kelompok Sadar Wisata - Tourism Awareness Group), tourism advocates, and local governments should pay attention to the cultural and natural tourism potentials, and empower the local communities.
Plum Analytics
References
Adi, I. R. (2003). Pemberdayaan, pengembangan masyarakat dan intervensi komunitas (pengantar pada pemikiran dan pendekatan praktis). Jakarta: LP FE UI.
Amsden, B. L., Stedman, R. C., & Kruger, L. E. (2010). The creation and maintenance of sense of place in a tourism-dependent community. Leisure Sciences, 33(1), 32-51.
APEC Tourism Working Group. (2010). Effective community
based tourism: A best practice manual. Gold Coast, Australia: Sustainable Tourism Cooperative Research Centre (CRC).
ASEAN. (2016). ASEAN community based tourism standard. Jakarta: The ASEAN Secretariat.
Beeton, S. (2006). Community development through tourism. Collingwood: Landlinks Press.
Blackstock, K. (2005). A critical look at community based tourism. Community Development Journal, 40(1), 39-49.
Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), 528-546.
Bungin, B. (2015). Komunikasi pariwisata (tourism communication): Pemasaran dan brand destinasi. Jakarta: Prenadamedia Group.
Denzin, N. K., & Lincoln, Y. S. (2009). Handbook of qualitative research (terjemahan). Jakarta: Pustaka Pelajar.
Dilla, S. (2007). Komunikasi pembangunan pendekatan terpadu. Bandung: Simbiosa Rekatama Media.
Fong, S. F., & Lo, M. C. (2015). Community involvement and sustainable rural tourism development: Perspectives from the local communities. European Journal of Tourism Research, 11, 125-146.
Harun, R., & Ardianto, E. (2011). Komunikasi pembangunan
perubahan sosial. Jakarta: Radjawali Pers.
Iorio, M., & Corsale, A. (2014). Community-based tourism and networking: Viscri, Romania. Journal of Sustainable Tourism, 22(2), 234-255.
Lindström, K. N., & Larson, M. (2016). Community-based tourism in practice: Evidence from three coastal communities in Bohuslän, Sweden. Bulletin of Geography. Socio-economic Series, 33(33), 71-78.
Mnguni, M. E., & Giampiccoli, A. (2016). Communitybased tourism and food: Towards a relationship framework. African Journal of Hospitality, Tourism and Leisure, 5(1), 1-12.
Mulyana, D. (2000). Ilmu komunikasi suatu pengantar. Bandung: Remaja Rosdakarya.
Newman, W. L. (1997). Social research methods: Qualitative and quantitative approaches. United States of America: Allyn & Bacon.
Okazaki, E. (2008). A community-based tourism model: Its conception and use. Journal of Sustainable Tourism, 16(5), 511-529.
Saarinen, J. (2006). Traditions of sustainability in tourism studies. Annals of tourism research, 33(4), 1121-1140.
Salim, A. (2006). Teori dan paradigma penelitian sosial. Yogyakarta: Tiara Wacana.
Suansri, P. (2003). Community based tourism handbook. Thailand: REST Project
Sumodiningrat, G. (1996). Memberdayakan masyarakat. Jakarta: Penakencana Nusadwipa.
Tolkach, D. (2013). Community-based tourism in Timor-Leste: A collaborative network approach (Doctoral dissertation). Victoria University.
Tosun, C. (2000). Limits to community participation in the tourism development process in developing countries. Tourism management, 21(6), 613-633.
Yin, R. K. (2011). Qualitative research from start to finish.
New York: Guilford Press.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)