The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator


  • Damayanti Octavia School of Economics and Business, University of Telkom
  • Andes Tamerlane School of Economics and Business, University of Telkom



website quality, online purchase intentions, e-trust,


In e-commerce market, there is no physical interaction between buyers, sellers, and payments. The confidence to buy online e-trust can raise or lower the perceived risk and security issues, so e-trust is crucial for the success of e-commerce companies, such as The sorting of online businesses is vital to avoid losses when doing the online business transaction, such as by looking at the quality of the website and the company’s ability to provide e-trust. The methods used in this research were quantitative and causal. The research sample was collected using non-probability sampling method which was purposive sampling by taking 200 respondents. Data analysis techniques used SEM (Structural Equation Modeling).The conclusion shows the existence of a significant influence on the website’s quality towards e-trust, and e-trust on the online purchase intentions. Moreover, there is an insignificant impact on the quality of the site towards online purchase intentions.


Plum Analytics

Author Biographies

Damayanti Octavia, School of Economics and Business, University of Telkom

Business Management of Telecommunications and Information Technology

Andes Tamerlane, School of Economics and Business, University of Telkom

Business Management of Telecommunications and Information Technology

References (2015). Top sites in Indonesia. Retrieved from

Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228.

Canziani, B. F., Canziani, B. F., Welsh, D. H., & Welsh, D. H. (2016). Website quality for SME wineries: Measurement insights. Journal of Hospitality and Tourism Technology, 7(3), 266-280.

Chek, Y. L., & Ho, J. S. Y. (2016). Consumer electronics

e-retailing: Why the alliance of vendors’ e-service quality, trust and trustworthiness matters. Procedia -Social and Behavioral Sciences, 219, 804–811.

Chou, S., Chen, C. W., & Lin, J. Y. (2015). Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development. Internet Research, 25(4), 542–561.

Dedeke, A. N. (2016). Travel web-site design: Information

task-fit, service quality and purchase intention. Tourism Management, 54, 541-554. https://doi.


Ghozali, I. (2011). Structural Equation Modeling metode

alteratif dengan Partial Least Square (3rd ed.). Semarang: Badan Penerbit UNDIP.

Ha, H. Y., & Janda, S. (2014). The effect of customized

information on online purchase intentions. Internet Research, 24(4), 496-519.

Hasanov, J., & Khalid, H. (2015). The impact of website

quality on online purchase intention of organic food in Malaysia: A webQual model approach. Procedia Computer Science, 72, 382-389.

Herrero, Á., San Martín, H., & Hernández, J. M. (2015).

How online search behavior is influenced by usergenerated

content on review websites and hotel interactive websites. International Journal of Contemporary Hospitality Management, 27(7), 1573-1597.


Kim, M. J., Chung, N., & Lee, C. K. (2011). The effect of

perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256-265.

Latan, H. (2012). Structural Equation Modeling: Konsep

dan aplikasi menggunakan program LISREL 8.80. Bandung: Alfabeta.

Law, R., Leung, R., & Buhalis, D. (2009). Information technology applications in hospitality and tourism: A review of publications from 2005 to 2007. Journal of Travel & Tourism Marketing, 26, 5-6.

Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015).

Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210-218.

Lubis, M. (2014). Konsumen Indonesia mulai menyukai belanja online. Retrieved November 2nd, 2015 from


Mitra, W. (2015). Data statistik mengenai pertumbuhan

pangsa pasar e-commerce di Indonesia saat ini. Retrieved November 2nd, 2015 from

Nilashi, M., Jannach, D., Bin Ibrahim, O., Esfahani, M. D., & Ahmadi, H. (2016). Recommendation quality, transparency, and website quality for trust-building in recommendation agents. Electronic Commerce Research and Applications, 19, 70-84.

Othman, A. K., Fatiany, S., Jailani, A. K., Kassim, E. S.,

& Hamzah, M. I. (2013). The influence of supplier characteristics, customer trust and emotional intelligence on perceived value and satisfaction of online purchasing behaviour. International Journal

of Business and Management, 8(24), 37-47. https://

Pappas, N. (2016). Marketing strategies, perceived risks, and

consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92-103.

Ponte, E. B., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286-302.

Runfola, A., Rosati, M., & Guercini, S. (2013). New business models in online hotel distribution: Emerging private sales versus leading IDS. Service Business, 7(2), 183-205.

Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604-621.

Setiawan, W. (2016). Pasar e-commerce Indonesia terbesar

di ASEAN. Media International, (pp). 9. Shaouf, A., Lü, K., & Li, X. (2016). The effect of web advertising visual design on online purchase intention: An examination across gender. Computers

in Human Behavior, 60, 622-634. https://doi.


Sharma, V. M. (2013). Enhancement of trust in the export

management company-supplier relationship through e-business. International Journal of Commerce and Management, 23(1), 24-37.

Srinivasan, S. (2004). Role of trust in e-business success. Information Management & ComputerSecurity 12(1), 66-72.

Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K.

C. (2015). Impact of hotel website quality on online booking intentions: Etrust as a mediator. International Journal of Hospitality Management, 47, 108-115.

Yousafzai, S. Y., Pallister, J. G., & Foxall, G. R. (2003).

A proposed model of e-trust for electronic banking.

Technovation, 23(11), 847-860. https://doi.




Abstract 4515  .
PDF downloaded 2808  .