The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator

Authors

  • Damayanti Octavia School of Economics and Business, University of Telkom
  • Andes Tamerlane School of Economics and Business, University of Telkom

DOI:

https://doi.org/10.21512/bbr.v8i1.1680

Keywords:

website quality, online purchase intentions, e-trust, Agoda.com

Abstract

In e-commerce market, there is no physical interaction between buyers, sellers, and payments. The confidence to buy online e-trust can raise or lower the perceived risk and security issues, so e-trust is crucial for the success of e-commerce companies, such as Agoda.com. The sorting of online businesses is vital to avoid losses when doing the online business transaction, such as by looking at the quality of the website and the company’s ability to provide e-trust. The methods used in this research were quantitative and causal. The research sample was collected using non-probability sampling method which was purposive sampling by taking 200 respondents. Data analysis techniques used SEM (Structural Equation Modeling).The conclusion shows the existence of a significant influence on the website’s quality towards e-trust, and e-trust on the online purchase intentions. Moreover, there is an insignificant impact on the quality of the site towards online purchase intentions.

Dimensions

Plum Analytics

Author Biographies

Damayanti Octavia, School of Economics and Business, University of Telkom

Business Management of Telecommunications and Information Technology

Andes Tamerlane, School of Economics and Business, University of Telkom

Business Management of Telecommunications and Information Technology

References

Alexa.com. (2015). Top sites in Indonesia. Retrieved from

www.alexa.com/topsites/countries/ID

Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228. http://dx.doi.org/10.1108/JHTT-02-2016-0010

Canziani, B. F., Canziani, B. F., Welsh, D. H., & Welsh, D. H. (2016). Website quality for SME wineries: Measurement insights. Journal of Hospitality and Tourism Technology, 7(3), 266-280. https://doi.org/http://dx.doi.org/10.1108/JHTT-02-2016-0009

Chek, Y. L., & Ho, J. S. Y. (2016). Consumer electronics

e-retailing: Why the alliance of vendors’ e-service quality, trust and trustworthiness matters. Procedia -Social and Behavioral Sciences, 219, 804–811.

https://doi.org/10.1016/j.sbspro.2016.05.083

Chou, S., Chen, C. W., & Lin, J. Y. (2015). Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development. Internet Research, 25(4), 542–561. https://doi.org/10.1108/IntR-01-2014-0006

Dedeke, A. N. (2016). Travel web-site design: Information

task-fit, service quality and purchase intention. Tourism Management, 54, 541-554. https://doi.

org/10.1016/j.tourman.2016.01.001

Ghozali, I. (2011). Structural Equation Modeling metode

alteratif dengan Partial Least Square (3rd ed.). Semarang: Badan Penerbit UNDIP.

Ha, H. Y., & Janda, S. (2014). The effect of customized

information on online purchase intentions. Internet Research, 24(4), 496-519. http://dx.doi.org/10.1108/IntR-06-2013-0107

Hasanov, J., & Khalid, H. (2015). The impact of website

quality on online purchase intention of organic food in Malaysia: A webQual model approach. Procedia Computer Science, 72, 382-389. https://doi.org/10.1016/j.procs.2015.12.153

Herrero, Á., San Martín, H., & Hernández, J. M. (2015).

How online search behavior is influenced by usergenerated

content on review websites and hotel interactive websites. International Journal of Contemporary Hospitality Management, 27(7), 1573-1597. https://doi.org/http://dx.doi.org/10.1108/

IJCHM-05-2014-0255

Kim, M. J., Chung, N., & Lee, C. K. (2011). The effect of

perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256-265.

https://doi.org/10.1016/j.tourman.2010.01.011

Latan, H. (2012). Structural Equation Modeling: Konsep

dan aplikasi menggunakan program LISREL 8.80. Bandung: Alfabeta.

Law, R., Leung, R., & Buhalis, D. (2009). Information technology applications in hospitality and tourism: A review of publications from 2005 to 2007. Journal of Travel & Tourism Marketing, 26, 5-6. https://doi.org/10.1080/10548400903163160

Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015).

Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210-218. https://doi.org/10.1016/j.apmrv.2015.03.005

Lubis, M. (2014). Konsumen Indonesia mulai menyukai belanja online. Retrieved November 2nd, 2015 from

http://www.nielsen.com/id/en/press-room/2014/

konsumen-indonesia-mulai-menyukai-belanjaonline.html

Mitra, W. (2015). Data statistik mengenai pertumbuhan

pangsa pasar e-commerce di Indonesia saat ini. Retrieved November 2nd, 2015 from http://startupbisnis.com/data-statistik-mengenaipertumbuhan-pangsa-pasar-e-commerce-diindonesia-saat-ini/

Nilashi, M., Jannach, D., Bin Ibrahim, O., Esfahani, M. D., & Ahmadi, H. (2016). Recommendation quality, transparency, and website quality for trust-building in recommendation agents. Electronic Commerce Research and Applications, 19, 70-84. https://doi.org/10.1016/j.elerap.2016.09.003

Othman, A. K., Fatiany, S., Jailani, A. K., Kassim, E. S.,

& Hamzah, M. I. (2013). The influence of supplier characteristics, customer trust and emotional intelligence on perceived value and satisfaction of online purchasing behaviour. International Journal

of Business and Management, 8(24), 37-47. https://

doi.org/10.5539/ijbm.v8n24p37

Pappas, N. (2016). Marketing strategies, perceived risks, and

consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92-103.

https://doi.org/10.1016/j.jretconser.2015.11.007

Ponte, E. B., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286-302. https://doi.org/10.1016/j.tourman.2014.10.009

Runfola, A., Rosati, M., & Guercini, S. (2013). New business models in online hotel distribution: Emerging private sales versus leading IDS. Service Business, 7(2), 183-205. https://doi.org/10.1007/s11628-012-0150-1

Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604-621. https://doi.org/10.1108/14684520710832324

Setiawan, W. (2016). Pasar e-commerce Indonesia terbesar

di ASEAN. Media International, (pp). 9. Shaouf, A., Lü, K., & Li, X. (2016). The effect of web advertising visual design on online purchase intention: An examination across gender. Computers

in Human Behavior, 60, 622-634. https://doi.

org/10.1016/j.chb.2016.02.090

Sharma, V. M. (2013). Enhancement of trust in the export

management company-supplier relationship through e-business. International Journal of Commerce and Management, 23(1), 24-37. http://dx.doi.org/10.1108/10569211311311131

Srinivasan, S. (2004). Role of trust in e-business success. Information Management & ComputerSecurity 12(1), 66-72. http://dx.doi.org/10.1108/09685220410518838

Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K.

C. (2015). Impact of hotel website quality on online booking intentions: Etrust as a mediator. International Journal of Hospitality Management, 47, 108-115.

https://doi.org/10.1016/j.ijhm.2015.03.012

Yousafzai, S. Y., Pallister, J. G., & Foxall, G. R. (2003).

A proposed model of e-trust for electronic banking.

Technovation, 23(11), 847-860. https://doi.

org/10.1016/S0166-4972(03)00130-5

Downloads

Published

2017-05-31
Abstract 3042  .
PDF downloaded 1724  .