Business Strategy Formulation By Shareholders and Company Management using The Analytical Network Process (ANP)


  • Faizal Faizal Pancasila University
  • Achsanul Qosasi Pancasila University
  • Antonius W. Sumarlin Universitas Pancasila
  • Erwin Permana Bina Nusantara University
  • Gatot Hendro Prakosa Bina Nusantara University
  • Indriana Indriana Bina Nusantara University
  • Glory Aguzman Bina Nusantara University



business strategy, strategy formulation, shareholders, company management, Analytical Network Process, ANP


This research aimed to identify the business strategy formulation by the shareholders and the management of the company. Ten companies were selected to be the objects of this research. Those companies were the information technology, telecommunication, printing, mining, construction and chemical companies in Indonesia. The research was conducted by using the Analytical Network Process (ANP) and considering the chosen respondents as the decision makers (experts) of those companies. The respondents were chosen by using the non-probabilitty sampling method. The result shows that the roles of the company managements are considered m ore influental (0,57143) than the roles of the shareholders (0,28571). From the output of stakeholder’s condition, the best-stratified priority strategies are differentiation (0,600515), cost of leadership (0,230754) and focus (0,168731).


Plum Analytics

Author Biographies

Faizal Faizal, Pancasila University

Magister Manajemen Sekolah Pascasarjana

Achsanul Qosasi, Pancasila University

Magister Manajemen Sekolah Pascasarjana

Antonius W. Sumarlin, Universitas Pancasila

Magister Manajemen Sekolah Pascasarjana

Erwin Permana, Bina Nusantara University

Binus Entrepreneurship Center

Gatot Hendro Prakosa, Bina Nusantara University

Binus Entrepreneurship Center

Indriana Indriana, Bina Nusantara University

Binus Entrepreneurship Center

Glory Aguzman, Bina Nusantara University

Binus Entrepreneurship Center


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