Political Marketing Mix in Indonesia Parties

Authors

  • Freddy Simbolon Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v7i1.1490

Keywords:

political marketing, marketing mix, Indonesia parties

Abstract

The reform era has changed the paradigm of Indonesian politics. Multiparty system has demanded a political party to be able to compete for their constituents. Article aimed to convey a political marketing concept that can help
political parties in planning a strategy to win the election. Research method used descriptive method analysis. The results suggest that the approach of the marketing mix that includes the product, price, place, and promotion are
approaches that are very helpful in presenting a plan to win the marketing strategy of political parties in elections.

Author Biography

Freddy Simbolon, Bina Nusantara University

Management Department

References

Alie, M. (2012). Marketing Politik di Era Multipartai. Jakarta: Penerbit Expose.

Astuti, W. (2008). Peranan Pemasaran Politik Kandidat dalam Meyakinkan Pemilih pada Pilkada Kota Malang, National Conference on Management Research 2008, Makassar.

Firmanzah. (2012). Marketing Politik Antara Pemahaman dan Realitas (Revised ed.). Jakarta: Yayasan Pustaka Obor Indonesia.

Kotler, P. & Armstrong, G. (2008). Prinsip-prinsip Pemasaran (1st ed.). Jakarta: Erlangga.

O’Class, A. (1996). Political Marketing and the Marketing Concept. European Journal of Marketing, 30, 45-61.

Saputra, M. I., Haryono, B. S., & Rozikin, M. (2013). Marketing Politik Pasangan Kepala Daerah Dalam Pemilukada. Jurnal Administrasi Publik (JAP), 2(2), 250-257.

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Published

2016-05-31
Abstract 713  .
PDF downloaded 567  .