Overview Smart Hotel di Indonesia yang Merupakan Trend Baru dalam Industri Perhotelan
DOI:
https://doi.org/10.21512/bbr.v2i2.1454Keywords:
smart hotel, smart traveler, hotel marketingAbstract
Nowadays we can find out many taglines featuring the word Smart Hotel or Smart Traveler. Smart traveler is those who travel in a smart way. We called it smart because they choose the accomodation and the transportation wisely, in accordance with requirements and budget. Meanwhile Smart Hotel tagline comes up since there are many smart travelers who travel a lot to the cities around the world. Smart Hotels are hotels who try to accommodate the current market demands. The latest trend for the travelers is only a clean and comfort accommodation with affordable price but covers all the basic things needed for the travelers. Nowadays, travelers pass most of the time out of the hotel for doing business or either for visiting tourism objects. Typical smart hotels are hotels with 2 stars or 3 stars rating. Even though it is 2 or 3 star hotel, the service is as good as the higher ratings.Some of the hotel management or hotel group try to suite the demand by releasing 2 star or 3 star brand. And in the future, the 2 star or 3 star hotel is the hotel who will rapidly grow and take the majority market since the price is affordable and suites the budget.
Plum Analytics
References
Bowie, D., & Buttle, F. (2004). Hospitality Marketing: an introduction. Elsevier Butterworth-Heinemann.
Kusumaputra, R. A. (2010, 20 Agustus). Ramai-ramai bangun budget hotel. Diakses dari KOMPAS:
http://properti.kompas.com/read/2010/08/20/15454110/Ramai-ramai.Bangun.Budget.Hotel
Rio, B. (2010). Smart Hotels. Indonesia Design. Vol 7 no 40. Hal 26-35. Sept-Oct 2010. PT Tatanan Daya Prima.
Smith, R. A., & Siguaw, J. (2010). Strategic Hospitality Leader: The Asian Initiative. John Wiley & Sons (Asia) Pte.Ltd.
Sugiarto, E., & Sulartiningrum, S. (2001). Pengantar Akomodasi dan Restoran. Jakarta: Gramedia
Pustaka Utama
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)
