Mengukur Efektivitas Social Media Bagi Perusahaan

Authors

  • Kuspuji Catur Bagus Wicaksono Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v4i1.1419

Keywords:

social media, Internet marketing, viral marketing, integrated marketing communication

Abstract

Enterprises have a new tool in conducting marketing activities to reach more targeted consumers, which is social media. Social media provides a wide range of alternatives for entrepreneurs and companies in conducting marketing activities, which has more interaction and more social to consumers. However, in doing so it is not carelessly, because it must take into consideration the use of measurement and the benefits that would be obtained by using social media. Recently, there are many existing measurements. However, along with the development of the information technology, means to do marketing have to develop also.

Author Biography

Kuspuji Catur Bagus Wicaksono, Bina Nusantara University

Management Department

References

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Published

2013-05-31
Abstract 1254  .
PDF downloaded 3781  .