Pengaruh Bauran Promosi terhadap Peningkatan Penjualan Kamar di Hotel Benua Bandung

Authors

  • Dani Rahadian Bina Nusantara University
  • Adithya Pratomo Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v4i2.1393

Keywords:

promotion mix, room sales

Abstract

The purpose of this research is to find out the influence of promotion mix on the increase of room sale at Hotel Benua Bandung. The results of this research are expected to be used as consideration by the hotel manager in determining the influence of promotion mix on room sale, as well as using some other variables in promotion mix. This research was based on the use of data of all promotion costs and room sales at Hotel Benua Bandung during the past five years. Data were then processed by calculating the percentage using basic regression method on SPSS program. The findings proved a positive influence of promotion mix on the increase of room sales at Hotel Benua Bandung.

Dimensions

Plum Analytics

Author Biographies

Dani Rahadian, Bina Nusantara University

Hotel Management Department

Adithya Pratomo, Bina Nusantara University

Hotel Management Department

References

Alma, B. (2004). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

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Khotijah, S. (2004). Smart Strategy of Marketing. Bandung: Alfabeta.

Rumekso. (2001). Housekeeping Hotel. Yogyakarta: Andi.

Sugiyono. (2001). Metode Penelitian Administrasi. Bandung: Alfabeta.

Sulastiyono, A. (2006). Manajemen Penyelenggaraan Hotel. Bandung: Alfabeta.

Swastha, B. (1999). Azas-Azas Marketing. Edisi Ketiga. Yogyakarta: Liberty.

Walpole, R. E. (1995). Pengantar Statistika. Edisi Ketiga. Jakarta: Gramedia Pustaka Utama.

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Published

2013-11-29
Abstract 3236  .
PDF downloaded 6490  .