Aplikasi Model Lima Kekuatan Porter pada Restoran Drupadi

Authors

  • Sevenpri Candra Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v4i1.1387

Keywords:

website, Porter Five Forces Analysis

Abstract

Internet is one of the global information dissemination media. It provides an easy way of doing business and facilitating users to communicate and obtain information needed quickly and accurately with the use of the website. To view the competition within the industry, the author uses Porter Five Forces Analysis method. By
Porter analysis, it showed the bargaining power of consumers in strong position. Consumer satisfaction can be achieved by providing quality products and good services. So that, the Internet service, which is a global market with 24-hour nonstop access, can be used as a media campaign and can provide information to customers.

Author Biography

Sevenpri Candra, Bina Nusantara University

Management Department

References

David, F. R. (2011). Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson.

Kotler, P. & Armstrong, G. (2010). Principles of Marketing. 13th ed. New Jersey: Pearson.

Laudon, K. & Traver, C. G. (2013). E-commerce. 9th ed. New Jersey: Prentice Hall.

Ligyaningtyas, M. I. K. & Candra, S. (2012). Analisa dan Pemgembangan Situs Web Pada Restoran Drupadi, Universitas Bina Nusantara - Jakarta: Skripsi Tidak Dipublikasi.

McKinsey. (2007). How companies are marketing online: A McKinsey Global Survey. Retrieved 9th July 2012 from http://www.sata.ca/file/HowCompaniesAreMarketingOnline.pdf

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Published

2013-05-31
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PDF downloaded 4644  .