Model Perancangan Organisasi Berdasarkan Dorongan Pasar


  • Cecep Hidayat Bina Nusantara University



customer value, marketing concept, designing organization, market driven organization


Designing Market-Driven Organizations reflects the needs of the customer in the design, roles, and organizational activities. This paper has objectives to review the definitions, concepts, and models relating to the organization based on market needs. The research method used is based on the study of literature references are used as discussion material. The main theories used are the marketing concept, customer value, and design organizations. Conclusion the results of the analysis indicate that the philosophy or concept of marketing is used as the basic design of the organization based on market forces are still relevant to today's conditions.


Plum Analytics

Author Biography

Cecep Hidayat, Bina Nusantara University

Management Department


Craven, D. W., & Piercy, N. F. (2009) Strategic marketing. New York: McGraw-Hill International.

Carrilat, F. A., Jaramillo, F., & Locander, W. B. (2004). Market-driving organizations: A framework.

Academy of Marketing Science Review, Volume: 2004, Issue: 05, Pages: 1–14.

Days, G. S. (1994). The capabilities of market driven strategy. Journal of Marketing , Vol. 58, No. 4

(Oct., 1994), pp. 37-52.

Herlinger, R. (2000). Market-driven, focused healthcare: The role of managers. Frontiers of Health

Services Management 16, no. 3 (2000): 3-12.

Jaeger, S. R. (2010). Consumer-driven innovation in food and personal care products. Philadelphia:


Koco, L. (1998) Market-driven products make sense for some. National Underwriter Life & Health,

Oct 5, 1998; 102, 40, pg 25.

Peters, L. D., & Fletcher, K. P. (2004). A market-based approach to understanding communication and

team working: A multi-disciplinary literature review. Academy of Marketing Science Review,

(5). pp. 1-39.

Reece, M. (2010). Real-time marketing for business growth: How to use social media, measure

marketing, and create a culture of execution. New Jersey: Pearson Education.

Sucherly. (2011). Model pemasaran konseptual. .Materi kuliah Program Doktor Ilmu Ekonomi,

Universitas Padjadjaran, Bandung.

Tilman, G. (2008). The business oriented CIO: A guide to market driven management. New Jersey:

John Willey & Sons.



Abstract 997  .
PDF downloaded 956  .