Model Perancangan Organisasi Berdasarkan Dorongan Pasar

Authors

  • Cecep Hidayat Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v3i1.1325

Keywords:

customer value, marketing concept, designing organization, market driven organization

Abstract

Designing Market-Driven Organizations reflects the needs of the customer in the design, roles, and organizational activities. This paper has objectives to review the definitions, concepts, and models relating to the organization based on market needs. The research method used is based on the study of literature references are used as discussion material. The main theories used are the marketing concept, customer value, and design organizations. Conclusion the results of the analysis indicate that the philosophy or concept of marketing is used as the basic design of the organization based on market forces are still relevant to today's conditions.

Dimensions

Plum Analytics

Author Biography

Cecep Hidayat, Bina Nusantara University

Management Department

References

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Published

2012-05-31
Abstract 572  .
PDF downloaded 650  .