Budaya Organisasi (Organizational Culture), Salah Satu Sumber Keunggulan Bersaing Perusahaan di Tengah Lingkungan yang Selalu Berubah
Keywords:strategic management, organizational culture, competitive advantage
As the world has grown more turbulent, the concept of culture has become increasingly important to organizational leaders because the new environment often calls for new values and fresh approach to doing business. Most leaders now understand that when a company’s culture fits the needs of its external environment and company strategy, employee can create an organization that is tough to beat. The method used in this writing is literature study, through literature materials from several sources. There are a lot of examples in success or failure of a company based on their applied organization culture. Google is one company which success in applying adaptive culture in their organization. This example should be modified by other companies to remain in exchanging world and to reach vision and mission in the future.
Buzan, T. (2001). The Power of Spiritual Intelligence: 10 ways to tap into your spiritual genius.
Daft, R. L. (2008). Leadership. South-Western, Cengage Learning.
Emy Trimahanani. (2009). Budaya Perusahaan-Alat Ampuh Mencapai Visi.
Schein, E. H. (2004). Organizational culture and leadership. Jossey-Bass.
Wheelen, T. L., & Hunger, J. D. (2010). Strategic management and business policy, achieving
sustainability. Prentice Hall.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)