Why Chinese Mobile Phones Sells Their Products in Indonesia

Authors

  • R. A. Aryanti W. Puspokusumo Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v3i1.1321

Keywords:

China mobile phone, manufacturing industry

Abstract

This paper mainly discusses about strategy of China mobile phone manufacturer. Based on the interview with the manufacturer’s representative, we tried to comprehend the strategy behind the China mobile phone raid in Indonesia. As people know that mobile phone industry keeps on growing day by day, especially by the invention of the Android operating system, an open source OS with integrated capability. By having a free licensed OS, mobile phone manufacturer can focus mainly on their hardware development. Mobile phone industry is getting crowded by the appearance of new players from China. As the result of the interview shown, in short, the manufacturers are growing because of their innovations and ideas to create a new product with competitive price, usage of right media for promotion, and persistence in penetrating the Indonesian market. It is also through this paper that we hoped to invite young entrepreneur to join the manufacturing industry, as it is a fast growing industry that will surely be developed by the fresh ideas of the young generation of Indonesia.

Dimensions

Plum Analytics

Author Biography

R. A. Aryanti W. Puspokusumo, Bina Nusantara University

Management Department

References

Foddy, W. (1993). Constructing questions for interviews. Cambridge University Press.

Kvale, S. (1996). Interviews: An introduction to qualitative research interviewing. Sage.

McNamara, C. (1999). General guidelines for conducting interviews. Minnesota.

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Published

2012-05-31
Abstract 365  .
PDF downloaded 321  .